Agency Network: 
March 2017
National Army Museum: Donkey


To relaunch their museum after a three-year closure, the National Army Museum has created its ‘Open to question’ campaign. Using unexpected stories from the frontline, the Museum looks to reengage the public with its Army, by starting a conversation that is beyond than just questions and answers.

Print advertisement created by CP+B, United Kingdom for National Army Museum, within the category: Recreation, Leisure.


The Middlesex Regiment played pin the medals on the donkey.

Advertising Agency: CP+B, London, UK
Creative Directors: Dave Newbold, Jim Eyre
Head of Design: Hugh Tarpey
Copywriter: Sarah Shepherd
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