Those who experience allergies know that when symptoms strike, they can be overwhelming. Nasacort addresses this with a vaporizer that specifically targets nasal symptoms. Within the allergy sector, competition is fierce. To differentiate ourselves and strengthen awareness, we wanted to demonstrate empathy for the target. Their situation is often minimized by people who don’t suffer from allergies themselves. Our scenarios illustrate how your nose can feel when it’s being held hostage. By broadcasting the ads during peak allergy season, our metaphorical visual language speaks directly to our target and offers a way for them to take back their nose.
Print advertisement created by Taxi, Canada for Nasacort Allergy, within the category: Pharmaceutical.
Creative Director: George Giampuranis
Art Director: Nicolas Baillargeon
Copywriter: Dave Fontaine
Photographers: Martin Flamand, Rodolphe Beaulieu Poulin
Production House: Le Quartier
Strategy: Rafik Belmesk, Julia Belouis
Account Services: Antoine Creidi, Fanny Vuattoux
Producer: Geneviève Boyer