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Father

Campaign
Agency Network: 
Published/Aired: 
January 2012
Napsi:  Father
Napsi Print Ad -  Father

Also From This Campaign 2

Description

Print advertisement created by Tuppi, Brazil for Napsi, within the category: Education.

Caption

Understand why.

Advertising Agency: Tuppi, Salvador, Brazil
Creative Director / Art Director: Lucas de Ouro
Copywriters: Pedro Cajueiro, Filipe Bezerra
Photographer: Diego Freire
Retoucher: Desconstrutora
Shaping: Alexandre Fadini
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Highest Rated

Manoma's picture

Too first degree form me.
And why a statue ?
Not for me.

Manoma
Activity Score 1108
Copywriter
Hadrons's picture

Psicoanalysis ?! you mean Psychoanalysis.

and what is Napsi ?! Nail Psoriasis Severity Index
National Association of Professional Standards in Industry
National Action Party of Solomon Islands (political party)
North American Paranormal Studies and Investigations
North Atlanta Pool Service, Inc

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture

following my comment (so far, I seem to be entertaining myself) I found the following information:

The NAPSI - NGO (Center for Psychological Services), is an institution that serves low-income (low and medium-low) in Salvador - Bahia.

Currently located in the neighborhood of Brotas and having served almost 14 years and more than 6000 people, NAPSI brought dozens of Psychiatrists, Clinical Psychologists and educational psychologists a consistent inclusion in the labor market, having convenient and numerous consulting rooms to attend classes.

Still - no clue what NAPSI stands for.

as for the ad - hmmmm - interesting, though nothing to write home about.

thank you

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture

Don't be so hard on them Hadrons. The illustration is first class. The concept is good, but the execution is somehow inferior - you don't really need psychoanalysis to realize that your father beating the crap out of you made you a loser.

Temple
Activity Score 11341
Creative Director
everartz's picture

art wise, its perfect! coming to the idea.. is it to make a father regret what he did to his children or make a father feel better if has any scars from a child abuse? im having a hard time getting this :\

everartz
Activity Score 7613
Art Director |

| everartz |

MicheleVirgilio's picture

i like this ad.

MicheleVirgilio
Activity Score 2617
Vanjaaa's picture

Just doesn't work for me...

Vanjaaa
Activity Score 26
Copywriter
Milan Solanki's picture

does anyone else get the feeling that the bust should have been in orange color?

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Manoma's picture

Too first degree form me.
And why a statue ?
Not for me.

Manoma
Activity Score 1108
Copywriter
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