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Bullying

Campaign
Agency Network: 
Published/Aired: 
January 2012
Napsi Print Ad -  Bullying

Also From This Campaign 2

Description

Print advertisement created by Tuppi, Brazil for Napsi, within the category: Education.

Caption

Understand why.

Advertising Agency: Tuppi, Salvador, Brazil
Creative Director / Art Director: Lucas de Ouro
Copywriters: Pedro Cajueiro, Filipe Bezerra
Photographer: Diego Freire
Retoucher: Desconstrutora
Shaping: Alexandre Fadini
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Highest Rated

zhangcuihaoyun's picture

like

zhangcuihaoyun
Activity Score 43
Wordfruit's picture

Of the two, I think this one is better, because what's happening seems clearer.

I think the idea is communicating pretty well in this. And that's maybe the most important aspect.

I'm not a fan of the art...I don't know, seems kinda old-style - brings to mind the old theorists like Freud. People's lives now, in a modern world, I think are the thing to key into, even if a lot of the longer-established theory etc is still relevant.

Wordfruit
Activity Score 1023
bate_palmas's picture

I think the brilliance of this idea relies too much on the art.

The insight itself is trite: you got beat up by your dad, that's why you're sad, or whatever.

Therefore, no great idea, and the advert is quite plain really.

bate_palmas
Activity Score 1479
MicheleVirgilio's picture

I really like this concept. nice

MicheleVirgilio
Activity Score 2617
vlads's picture

this rules.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

kleenex's picture

I will say that the art is good.

kleenex
Activity Score 53304
Web Designer/Developer
arvin's picture

awesome art. WELL DONE!

arvin
Activity Score 341
zhangcuihaoyun's picture

like

zhangcuihaoyun
Activity Score 43
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