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scarfinati's picture

and its not even visual. Instead of saying napolean show him...

I know rights isseus and all that...

scarfinati
Activity Score 843
Art Director
andrej dwin's picture

ok, so the guys from chile have seen the Mini campaign by CPB from a few years ago and instead of popeye and bruce lee put in napoleon. is this creativity?

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
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zhanghao's picture

I agree with the concept, and the Napoleon is the best one. When the campaign says one thing that is only the height, it comes to be slow. Why not use more ways to progress the concept " small but big"? It wii be more emotional, I think.

zhanghao
Activity Score 27
Art Director
Minimum's picture

And thats the big mistake this ad makes. It works on a common misunderstanding. Napoleon wasn't small at all. He was actually one of the larger man in his army. He was somewhere around 1.68 - 1.70 when he died. That makes him bigger than the average French person. He was called small because of his nicknames: le petit chou and many others that were merely kind sweet names. Not a reference towards his height.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Shut Theory's picture

i dont know about rambo or yoda, napoleon (although internatioanlly known to be short) turns out to be huge, finally diego, he is maradonna right? now THAT i can relate to :)

though i must say, i thought in my mind that the Peugeot 107 is toooo small to be promoted! :)

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

skullforce's picture

i heard that he was measured in french units and those were bigger than english measurements. so in french he was 5'2" converted to english he would've been 5'7" or something like that

skullforce
Activity Score 66
Creative Director
juanito jones's picture

The whole campaign already exists. End.

juanito jones
Activity Score 8
Copywriter
Spanky's picture

the good news is they didn't have to shoot anything. so at least they didn't waste any money ripping off someone else's idea.

Spanky
Activity Score 4899
Other
Rog's picture

...and allegedly, he was also hung like an acorn.
Spin that, Euro RSCG! ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

scarfinati's picture

and its not even visual. Instead of saying napolean show him...

I know rights isseus and all that...

scarfinati
Activity Score 843
Art Director
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