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Party

Campaign
Agency Network: 
Published/Aired: 
May 2008
Nanan:  Party
Nanan Print Ad -  Party

Also From This Campaign 2

Description

Amici d'infanzia means childhood friends and friends of childhood.

Print advertisement created by Unbranded, Italy for Nanan, within the category: House, Garden.

Caption

Matteo and his friends have a drink after having discovered a new galaxy close to Alpha Centauri.

Advertising Agency: Unbranded Communication, Milan, Italy
Creative Director / Art Director: Gianluca Ghezzi
Copywriter: Roberta Lisca
Photographer: Paolo Zauli
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Highest Rated

Enas's picture

ooohhh ...i want those teddies

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Calibarak's picture

By golly, wow.

Calibarak
Activity Score 302
Bryan J's picture

Art direction is wonderful.

Bryan J
Activity Score 25
Northumbria Uni
steff's picture

maybe i just don't get it, but a one year old child doesn't have a clue about galaxies and planets.
and by the way: these teddys are cute, but real friends are better than a childroom full of toys.

steff
Activity Score 119
Freelancer
MJ05's picture

dear steef.... maybe i don't get it either... but, i think the fantasy is one of the more important things on this ad. In my opinion the art direction is wonderful too, and the teddy bears are so incredible cute, they were so well selected, and look at the jiraf... Also, now days lot of babies have only a few friends and they are not togethr all the time... actually i prefer this ad with the cute teddy bears because are part of the fantasy.

MJ05
Activity Score 88
garnier bbdo |

MJ

AlphaDog's picture

Excuse me, I'm gonna puke...

AlphaDog
Activity Score 265

Seek and Destroy

Ad_Man's picture

the two bears next to matteo seem drunk to me.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

laylowmoe's picture

I KNOW I'm the only one who's bugged by this, but...

Alpha Centauri is a star in the Milky Way, which is "our" galaxy. There can't be a new galaxy close to it, unless you mean another one is colliding with ours, which is possible, but the phrasing is still wrong.

laylowmoe
Activity Score 328
Copywriter
molta gente's picture

"close to alpha centauri" means that is possible to have a new galaxy close to our. a baby doesn't know exactly, but for him it is quite possible. why do you want to distroy the fantasy of a baby?

molta gente
Activity Score 6
Copywriter at copywriter
laylowmoe's picture

Yes, I figured someone would respond with that defense. But it doesn't fly. If it was part of the idea that a baby gets things wrong, then the other ad should've had something equally inaccurate. As it is, it's obvious that it's the COPYWRITER that got it wrong.

Change the line to "discovered a new STAR close to Alpha Centauri", then there'd be no problem. But the writer probably thought "galaxy" sounded cooler - scientific accuracy be damned.

laylowmoe
Activity Score 328
Copywriter
molta gente's picture

I'm the copywriter. thanks for your hint. you're right. I chose galaxy not for coolness, but 'cause i thought babies think big. yes, scientific accuracy is important: even babies know that.

molta gente
Activity Score 6
Copywriter at copywriter
SandMan69's picture

Loud noises!

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

ManchuChanchu's picture

i really like the blue colour in the ads, the teddys n even the art direction but i just dont get this ad

ManchuChanchu
Activity Score 701
Art Director
Enas's picture

ooohhh ...i want those teddies

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

bknowlden's picture

"Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide"

Sorry Ivan, I love the quantity, but really?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

elgrecones's picture

dont the bears look a little high?

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
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