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Highest Rated

Robak's picture

great and simple.

Robak
klaussnow's picture

this is getting tired: post-it notes, tape...the cliche is getting cliche.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

claustro's picture

bla bla.
nice workey!

claustro
erhanali's picture

Lovely work.

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

Jean_BR's picture

a lot better than the ransom one for sure

Jean_BR
Activity Score 48

// Advertising is beautiful

Rog's picture

Like it.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Conceptual-eyes's picture

This is pathetic. Scotch tape is strong. Big fucking deal. Where's the insight? Where are the stunning visuals? Simple doesn't always equal good, let's get that clear.

Conceptual-eyes
Activity Score 1475
Copywriter
msred's picture

What kind of stunning visuals do you need to sell tape?

msred
Activity Score 491
Graphic Designer
andresjugwillo's picture

meeeeeeeeeeeeeeeep.
go back to ad school.

andresjugwillo
Umlaut's picture

Clever isn't clever. Simple is clever.

Umlaut
Activity Score 199
Creative Director |

Umlaut

sushantd's picture

good work, beauty ...keep it up

sushantd
Activity Score 125
Copywriter
saidukaringa's picture

I Like the way of thinking

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Ajmal's picture

Its fine, simple... i like this concept.

AJ

Ajmal
arkoprovobose's picture

makes sense ...keep it up

arkoprovobose
Activity Score 30
Copywriter
itch's picture

although it is pretty similar to post it notes, da idea is still ok. not bad..

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Robak's picture

great and simple.

Robak
Tobar's picture

Creative One:
„Let's see… we have a very, very strong tape here… what is also strong?“

Creative Two:
„A nail?“

Creative One:
„Man, you are a fucking genius!!!“

Creative Two:
„Let's get that hot shit on adsoftheworld!“

Creative Three:
„I Like the way of thinking!“

Creative Four:
„Simple and cool. Nice!“

Creative Five:
„Great and simple.“

Tobar
Activity Score 12
Copywriter
Edo's picture

Creative six:
"Creative One:
„Let's see… we have a very, very strong tape here… what is also strong?“

Creative Two:
„A nail?“

Creative One:
„Man, you are a fucking genius!!!“

Creative Two:
„Let's get that hot shit on adsoftheworld!“

Creative Three:
„I Like the way of thinking!“

Creative Four:
„Simple and cool. Nice!“

Creative Five:
„Great and simple.“"

Don't get it personal Tobar. :)
Like the work though.

Edo
Tobar's picture

I need a scotch. A very strong one.

Tobar
Activity Score 12
Copywriter
Ed Mintone's picture

I think they nailed it

Ed Mintone
Activity Score 585
Other
marcelo_andrade's picture

Really nice! Perfect concept and art direction!

marcelo_andrade
Activity Score 119
Art Director at Sapiens Niterói (a high school experimental agency). |

Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/

nemesis's picture

i like it... simple and gets the message across.

nemesis
Activity Score 767
Creative Director
Tere's picture

Very cool! Simple but with a funny and clear message. Well done! Tere

Tere
postman's picture

I know it seems like too much thinking but I immediately got the idea they bent it before and attached it to the wall afterwards. Therefore, it doesn't work for me. And I don't like the art work and the line either.

postman
Activity Score 951
Other
Ag's picture

How do I fold the nail??? Driving it in, is easier by far...

Ag
Activity Score 305
Copywriter
proverbialthought's picture

The nail was bent by trying to hammer it into the wall. The wall was too strong. But you can ALWAY tape something to a wall is kind of their message.

proverbialthought
Activity Score 278
Graphic Designer |

...

g-juice's picture

this really is feeling like a very amatuerish forum.
whatever you say about this ad ignores one very key thing. its bullshit. a little exageration is good sometimes. but in this case i as a consumer dont believe the claim. bullshit kiddo!

g-juice
g-juice's picture

this really is feeling like a very amatuerish forum.
whatever you say about this ad ignores one very key thing. its bullshit. a little exageration is good sometimes. but in this case i as a consumer dont believe the claim. bullshit kiddo!

g-juice
microphine's picture

good job guys!
there are few ideas like this left.

microphine
Activity Score 36
Copywriter
proverbialthought's picture

I really don't think it was about being strong. Imagine trying to hammer a nail into a wall that is impenetrable, then just taping it up instead. I think it's just a joke that tells you to tape stuff up that can't be hammered into the wall. I really didn't get strength from this at all, I got "alternative to nails and wall punctures". But that's just my take; I could be waaaay off.

proverbialthought
Activity Score 278
Graphic Designer |

...

Black.Rainbow.'s picture

my interpretation is that it's a coat hook.

so the idea is that the tape is so strong that even when you hang a coat or picture on it, it won't slip.

Black.Rainbow.
Activity Score 162
My desk
Guest1900's picture

I think we're missing a sense of reality here. Why would you tape a nail to something? It would be different if this were an actual test one could perform, but this entire setup is too unrealistic to get the message across.

Guest1900
fractalrene's picture

Cool. Nice thinking indeed. Not what you would do, but you could. Good idea. The Systematic Inventive Thinking has detected the 'Promises To The Extreme' approach as one of the formulas for award winning ads. Take that Volkswagen's Grand Prix at Cannes in 2004 for example. Sometimes less is more.

fractalrene
Activity Score 1504
Copywriter
shy's picture

pl get a sense of humour all of u!a little laugh ain't killing no one

shy
stapel@creativebits.org's picture

very very very good idea

stapel@creative...
Activity Score 24

stapel

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