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Gulliver

Agency Network: 
Published/Aired: 
April 2013
Myth:  Gulliver
Myth Print Ad -  Gulliver

Description

The Myth laundry detergent, which makes linen frosty fresh, has a longstanding history in the Russian market and its symbol, Moydodyr, is familiar to each one of us since childhood. If ever there was a legendary brand, Myth can rightfully be called so. It is precisely this that has influenced the choice of theme for the new Myth campaign.

Having chosen the well-known image of Gulliver captured by Lilliputians, the authors showed what would happen if Gulliver used Myth to wash his clothes. The scent of his shirt would be truly winter fresh, so much so that the Lilliputians would use the giant for snow attractions during the summer: some are sliding down the shirt as if it was a snow hill, some are creating snow angels, while others just stroll around, enjoying the fresh winter air.

Print advertisement created by Leo Burnett, Russia for Myth, within the category: House, Garden.

Caption

Legendary Frosty Freshness.

Advertising Agency: Leo Burnett Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Creative Group Head: Alexandr Ovsyankin
Senior Art Director: Mikhail Yarovikov
Junior Copywriter: Yulia Samoylenko
Creative Director of the Design Studio: Dmitry Jakovlev
Designer: Kirill Sirotin
Illustrator: Ilia Orlov
Group Account Manager: Ekaterina Georgievskaya
Group Production Manager: Oksana Severin
Producer: Anna Flankina
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Highest Rated

lexain's picture

confused...might look good in colors

lexain
Activity Score 58
Art Director
danielchapman's picture

Way too confusing.

The art doesn't make it clear that it's summer, which is an integral part of the concept if you want people to understand.

Maybe if the art was absolutely amazing, and there was a better headline that made it quicker to understand, it could be a decent ad.

This, however, isn't.

danielchapman
Activity Score 292
kleenex's picture

nice art, but it does not work for the product being sold.

kleenex
Activity Score 58742
Web Designer/Developer
lexain's picture

confused...might look good in colors

lexain
Activity Score 58
Art Director
anooprp's picture

If your rationale itself is bigger than the ad then what's the point?

anooprp
Activity Score 106
Copywriter at Havas Worldwide Muscat |

Anoop RP - Copywriter

dbor's picture

" The scent of his shirt would be truly winter fresh, so much so that the Lilliputians would use the giant for snow attractions during the summer: some are sliding down the shirt as if it was a snow hill, some are creating snow angels, while others just stroll around, enjoying the fresh winter air"
Guys, stop smoking!

dbor
Activity Score 1455
dbor's picture

" The scent of his shirt would be truly winter fresh, so much so that the Lilliputians would use the giant for snow attractions during the summer: some are sliding down the shirt as if it was a snow hill, some are creating snow angels, while others just stroll around, enjoying the fresh winter air"
Guys, stop smoking!

dbor
Activity Score 1455
dbor's picture

" The scent of his shirt would be truly winter fresh, so much so that the Lilliputians would use the giant for snow attractions during the summer: some are sliding down the shirt as if it was a snow hill, some are creating snow angels, while others just stroll around, enjoying the fresh winter air"
Guys, stop smoking!

dbor
Activity Score 1455
katherin1's picture

This Gulliver reminded me those day when i was addicted to see Gulliver show which was shown on tv at childhood.

katherin1
Activity Score 64
Creative Director |

Tempe Auto Repair

Haim Scott's picture
Haim Scott
Activity Score 7
Copywriter at Archer Troy Publicity
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