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Wrong color, 5

Campaign
Agency Network: 
Published/Aired: 
October 2009
MXM:  Wrong color, 5

Description

Print advertisement created by RGA, Brazil for MXM, within the category: Professional Services.

Caption

The wrong color changes everything.

Advertising Agency: RGA Comunicacão, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
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Highest Rated

JobstVonHeintze's picture

From http://www.copyrightservice.co.uk:

" 1. Is a logo subject to copyright?

Yes. A logo that includes artistic or design elements, (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law.

Copyright protects the logo as an artistic work. As copyright is an automatic international right, it therefore follows that, (other than activities specified under fair dealing rules), unauthorised copying of that logo would be an infringement.
2. Could a trademark also apply?

This is possible. As the name suggests, a trademark can be applied to the logo as it is an identifying mark of the brand identity. Registered trademarks are applied for within a particular country or region and typically within a trading sector. A trademark will only cover the mark within that region or trading sector.

If you are interested in a trademark, you should contact a trademark attorney or your national patent or trademark office for further details.

The differences between trademarks, copyright and other rights are discussed in more detail on our intellectual property rights page."

So this campaign might theoretically be a good idea - but might lead to a bitter end...

JobstVonHeintze
Activity Score 65
Photographer
picktokyo's picture

what the campaign convey, the printer doesn't really change anything else than football club logo.

picktokyo
Activity Score 1404
Copywriter at JWT
jackmancer2017's picture

Arn't there rights to these logo's? Wouldn't it be possible for Manu to sue them?

jackmancer2017
JobstVonHeintze's picture

From http://www.copyrightservice.co.uk:

" 1. Is a logo subject to copyright?

Yes. A logo that includes artistic or design elements, (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law.

Copyright protects the logo as an artistic work. As copyright is an automatic international right, it therefore follows that, (other than activities specified under fair dealing rules), unauthorised copying of that logo would be an infringement.
2. Could a trademark also apply?

This is possible. As the name suggests, a trademark can be applied to the logo as it is an identifying mark of the brand identity. Registered trademarks are applied for within a particular country or region and typically within a trading sector. A trademark will only cover the mark within that region or trading sector.

If you are interested in a trademark, you should contact a trademark attorney or your national patent or trademark office for further details.

The differences between trademarks, copyright and other rights are discussed in more detail on our intellectual property rights page."

So this campaign might theoretically be a good idea - but might lead to a bitter end...

JobstVonHeintze
Activity Score 65
Photographer
mikeelrapido's picture

Maybe MU want's them to use it..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Brain-Art's picture

Very brazilian campaign. I like it

Brain-Art
Activity Score 1101
Graphic Designer
Mike.L's picture

I dont know...

Mike.L
Activity Score 79
Copywriter
Guest's picture

this is a spec ad. that's all.

Guest
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