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Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Euro RSCG, Belgium for Mutualité chrétienne, within the category: Public Interest, NGO.

Caption

Solidarity. It begins by putting oneself in the shoes of the others.

Advertising Agency: Euro RSCG, Brussels, Belgium
Chief Creative Officer: Jean-Luc Soille
Copywriters: Stephane Daniel
Art Director: Hugo Battistel
Account Director: Lia Delpierre, Julie Boghe
Photographer: Lisa Carletta
Retoucher: Antoine Meliste
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Design Central's picture

Looks like a bit forced idea.

Design Central
Activity Score 364
m-adman's picture

Grandma rocks

m-adman
Activity Score 185
Hugo Battistel's picture

MUTUALITE CHRETIENNE: EXPERIENCE THE SOLIDARITY
Mutualité Chrétienne’s activity is based on solidarity. Rather than telling people long philosophical speeches about this value, we invited them to experience it. “Solidarity. It begins by putting oneself in the shoes of the others”.
See the print case on youtube: http://www.youtube.com/watch?v=O6-pEBC2Kn8

Hugo Battistel
Activity Score 22
Art Director at Euro RSCG Belgium
Chopper's picture

Not in that shoes.
Being she so stupid to do something wrong.

Chopper
Activity Score 1015
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