Agency Network: 
April 2012
Mutualité chrétienne:  Carry


Print advertisement created by Euro RSCG, Belgium for Mutualité chrétienne, within the category: Public Interest, NGO.


Solidarity. It begins by putting oneself in the shoes of the others.

Advertising Agency: Euro RSCG, Brussels, Belgium
Chief Creative Officer: Jean-Luc Soille
Copywriters: Stephane Daniel
Art Director: Hugo Battistel
Account Director: Lia Delpierre, Julie Boghe
Photographer: Lisa Carletta
Retoucher: Antoine Meliste
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chuckieT's picture

Yet ironically, she is still in her own shoes.

Activity Score 680
Ron Burgundy's picture

me thinks that the whimsical illustrations take away from the seriousness..... IDK images maybe?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Design Central's picture

Became funny anyway!

Design Central
Activity Score 364
Milan Solanki's picture

may b good for ad, but does not generate response

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
kleenex's picture

not a bad idea.

Activity Score 58667
Web Designer/Developer
salil.sharma's picture

good campaign
very impressive for retail client

Activity Score 2541
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Hugo Battistel's picture

Mutualité Chrétienne’s activity is based on solidarity. Rather than telling people long philosophical speeches about this value, we invited them to experience it. “Solidarity. It begins by putting oneself in the shoes of the others”.
See the print case on youtube:

Hugo Battistel
Activity Score 22
Art Director at Euro RSCG Belgium
MattSpencer's picture

The message does not come across too seriously, but there is a lot of think about. It is a social message that tries to not take itself too seriously, but relies more on the individual to come to terms to it themselves. The meaning may become lost in some people, because the meaning is not too obvious.

Activity Score 23
Fernando Montero's picture

Kill me, man.

Fernando Montero
Activity Score 121
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