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Agency Network: 
Published/Aired: 
January 2012
Musicians On Call:  Lighter

Description

Musicians On Call brings live and recorded music to the bedsides of patients in healthcare facilities.

Print advertisement created by Cline Davis and Mann, United States for Musicians On Call, within the category: Professional Services.

Caption

This show must go on.
Bringing live music to the bedsides of patients.

Advertising Agency: Cline Davis Mann, NYC, USA
Creative Director: Glenn Batkin
Art Director: Glenn Batkin, Matt Shih
Copywriter: Adam Siers, Megan Ziobro
Photographers: David Sacks, David Emmite
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Shawali's picture

Wow powerful and simple.

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

juanmarino.arg's picture

Good, but nothing to do with the whole campaign.

juanmarino.arg
Activity Score 79
Underground |

Advertising is the most targeted and massive art. That make it the most interesting art.

ishiboy's picture

This is the only decent one amongst the 3.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
Hadrons's picture

I love this campaign - it shows the human spirit at its best.

Bravo to the agency.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chicagohour's picture

This looks good but breaks the series and has nothing to do with music.

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

Hadrons's picture

you know, I have 2 answers:

1st.
The obvious - haven't you ever been to a rock concert before?? This is the call for the band to come back for an encore! (and they are usually do)

2nd.
The movement behind the gesture - The way I see it, it is the closure. When all the musicians have left the hospital room, and it is only you and your condition left - this is where you are examined - this patient lifted his hand, and lit the fire... the show must go on - with or without you.

:-)

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture

I like the tone of this ad better but I have to agree that it doesn't fit with the other executions. the others are more literal which is fine but compared to this seems too easy.

simonds08
Activity Score 598
michellepoler's picture
michellepoler
Activity Score 16
Art Director at Young & Rubicam
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