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January 2012
Museum Of Memory & Tolerance:  Auschwitz

Description

Print advertisement created by Made, Mexico for Museum Of Memory & Tolerance, within the category: Recreation, Leisure.

Caption

Those who don’t know their history are condemned to repeat it. Museum Of Memory & Tolerance Museum.

Advertising agency: Made, Mexico, Mexico City
Chief Creative Officers: Yosu Arangüena, Cristian Rocha, Sergio Sharpe
Creative Director: Sergio Sharpe
Photographer: Ap
Account Supervisor: Diego Zagal
Advertiser's Supervisors: Sharon Saga, Mily Cohen, Raquel Smeke
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Hadrons's picture

True.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ramat Ajala's picture

You give 9/10 because the sentence is true? C'mon...

Ramat Ajala
Activity Score 800
Hadrons's picture

We are looking at the iconic picture taken in Auschwitz just before it was liberated by Soviet troops.
Those were the few survivors that told the rest of the world what happened.

In less than 20 years, people crawled out from cesspools and from under rocks to deny that the Holocaust ever happened. Denied those people memories and told who ever wanted to hear (and to keep hating) that Auschwitz was a humanitarian labor camp.

This repeated pattern of a photo represents the ongoing cycle of hatred and intolerance.

It is a warning flag which tells us if we want to prevent another willful and systematic murder of a nation, we have to remember and teach the past.

We must remember and teach the why, the where , the how & the when. The who will never change...

Remember and teach that this was the behavior of MONSTERS!

Knowledge that is carved into people minds will be the right tool to fight this.

~~~~
I’ve noticed lately the increasing volume of juvenile responses posted to this site.
Silly me, I thought it was a platform for professional discourse. It’s turning out to be a forum for riffraff (word of the month) & wanna-be advertising professionals.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sirvan's picture

Maybe you're reacting positively to the brief?

:)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

il nekro's picture

I love u, Hadrons.

il nekro
Activity Score 74
APNEA Intervención Creativa - copywriter
somecopywriter's picture

I don't know I don't see history repeating itself here. Should't they rather show similarities between these powerful iconic images from our past and images from today. I really like the line though.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
talkingisfree's picture

Agree.In any case there's no need to repeat line and logo.

talkingisfree
Activity Score 2712
Art Director
talkingisfree's picture

Agree.In any case there's no need to repeat line and logo.

talkingisfree
Activity Score 2712
Art Director
MicheleVirgilio's picture

not effective ad

MicheleVirgilio
Activity Score 2617
hredrik's picture

it's an awful translation of the copy.

hredrik
Activity Score 9
Copywriter
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