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Concentration Camps, 1

Campaign
Agency Network: 
Published/Aired: 
September 2017
Museo del Holocausto: Concentration Camps, 1

Description

In order to encourage visits to the museum, we used the names of the concentration camps to show that what you did not know how to say it, then, it would still be difficult to pronounce it, because of the pain it would cause.

Print advertisement created by FWK, Argentina for Museo del Holocausto, within the category: Recreation, Leisure.

Caption

Get in without knowing how to say it, get out without knowing how to pronounce it.

Advertising Agency: FWK Buenos Aires, Argentina
Creative Director: Florencia Font
Art Director: Ray Tasayco
Copywriter: Valentín Lombino
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