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Have Heart's picture

Looks extremely nice, but I don't really get the point.

Have Heart
Activity Score 922
Art Director
Guest commenter's picture

That's the whole point. Its for New Zealand's. L&P is a part of NZ's history, and the campaign is mocking the attitude of NZers. If you don;t get it, you ain't a kiwi

Guest commenter
Spanky's picture

the lines suck. and the art direction is dated.

Spanky
Activity Score 4895
Other
Boomsticks's picture

Spanky, you're a dickhead. Every comment I've ever seen from you on here is negative.
Why don't you show us some of your work? Or are you so busy criticising other people's stuff that you haven't done any decent supermarket flyers lately?

Boomsticks
Spanky's picture

look at good ads, you'll find nice comments. look at your work, you'll find comments like this. amazing how that works.

Spanky
Activity Score 4895
Other
Boomsticks's picture

The Cannes judges seem to like my work.
How about a link to some of your stuff?

Boomsticks
Spanky's picture

if this is your work, you're full of shit.

Spanky
Activity Score 4895
Other
Boomsticks's picture

No this isn't my work. And I don't think it's anywhere near Cannes standard.
But I'm not gonna waste my time criticising it when it is what it is.
But can I see some of yours please?

Boomsticks
Spanky's picture

check one show 07 and graphis 08 if you want to see my work. and if you're going to defend work, it might help to defend something you actually like.

Spanky
Activity Score 4895
Other
Tincho's picture

What I get about this campaign is that you can drink L&P with a good variety of meals ("combo") that aren´t tasty in these cases.

What I don´t get is the Retro style (Maybe they were told to show that L&P is "The Original" since 1907), and there are also some words that I don´t get clearly. (Maybe because it´s a local slang of New Zealand)

Tincho
Activity Score 1093
Art Director
Maxwedge's picture

Yes these are Kiwi slang and prob too localised to be understood internationally. L&P lemonade and lard filled meat pies have an historical heritage in NZ. This was part of the stable diet in the 70's before the international fast food franchises and playstation took over. Incredibly kids didnt get fat then.

Tuck shop - School canteen
Scab - Someone who hits people up for spare change
Dole - Welfare pay day
Missus - Girlfriend or wifey.

Che che.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

Tincho's picture

Thanks for the information.

Tincho
Activity Score 1093
Art Director
creative_catalyst's picture

I really like these, so they're localised big deal so many ads on here are mainly because you are selling to the local market. Nice campaign appeals to the target market.Good job guys.

creative_catalyst
Activity Score 110
Copywriter
lamz's picture

.. so its and ad camp. for L&P?
.
.
.
;-P kidding..

lamz
Activity Score 208
Maxwedge's picture

Hillbilly finishing school :-D

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

Snahbah's picture

Kiwis love meat pies - they are available everywhere, but mostly bakeries, which are also everywhere. All these ads are trying to do is get you to buy L&P (which is great) when you think about munching a pie. Simple.

Snahbah
roy's picture

Onya Spanky.

Love Pantywaist - love child of Spanky

roy
Dawnraid's picture

Pies and L&P we're the thing back in the day. Hence the saying "Mum can't be arsed cooking ", meaning buy a L&P and a pie (combo).

L&P is celebrating 100 years (since 1907)in NZ, hence the "old" style of the ad and the kiwi slang. And pies and L&P have been around since the early 1900's.

"L&P, world famous in New Zealand since ages ago"

Dawnraid
Guest's picture

Have a nice comment.
--------
juliana

http://themastercleanse.org/the-lemonade-diet

Guest
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