Agency Network: 
Published/Aired: 
December 2011
Multiple Sclerosis Society:  Troll attack

Description

Print advertisement created by TBWA, New Zealand for Multiple Sclerosis Society, within the category: Public Interest, NGO.

Caption

MS sabotages your central nervous system.

Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Directors: Carl Lough, Chris Childerhouse
Illustrator: Lauren Marriott
Account manager: Jenny McMillian
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Highest Rated

andylefty's picture

Its saying people with MS have a monster inside them. Horrible metaphor.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

nice art.

kleenex
Activity Score 58777
Web Designer/Developer
LuckyHope's picture

I feel there could be more coherence between the visual and the copy.
Yes, the visual says MS sabotages your central nervous system.
But I see the main focus of the copy being that somebody else is in control. the monster just playing with the control panel perhaps (and not destroying them)?!

LuckyHope
Activity Score 45
Ron Burgundy's picture

feels cut & paste, but the art is nice

Ron Burgundy
Activity Score 1626
Art Director at Southern California
mitali prasad's picture

interesting ad...but what is it trying to say-the tagline?

mitali prasad
Activity Score 458
General Manager
andylefty's picture

Its saying people with MS have a monster inside them. Horrible metaphor.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Roger Keynes's picture

Tells it like it is. Terribly good.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

Presenting the naked truth.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

bellissima

MicheleVirgilio
Activity Score 2617
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