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Agency Network: 
Published/Aired: 
September 2008
Multiple Sclerosis Society of Canada Print Ad -  Grip

Description

Print advertisement created by BBDO, Canada for Multiple Sclerosis Society of Canada, within the category: Public Interest, NGO.

Caption

With MS every move is a struggle. Donate to the MS Society of Halton.

Advertising Agency: BBDO Toronto, Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch
Photographer: Shanghoon
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ziad hamdan's picture

Scary

ziad hamdan
Activity Score 45
Creative Director |

ziad hamdan
www.ziadhamdan.spaces.live.com

Crisp One's picture

nice visual metaphor... scary looking though

Crisp One
Activity Score 2005
Other at New York
whitespace's picture

ouuuuuuuuch...

whitespace
Activity Score 1953
Creative Director
surzal's picture

Also a little confusing though, as the hand exerciser is usually used to strengthen hands and fingers. So one would have to read the line to make things clear. I thought at first, it could seem as though the contraption could actually help MS sufferers.

surzal
Activity Score 30
Copywriter
karankal's picture

This has been done by an ad that says everything is handmade and also another one that talks about the strength of an adhesive.
It doesn't make me want to donate I guess is what I;m driving at, even when I havent seen the other ads that look like it. This doesn't actually convey a struggle to my mind.

karankal
Activity Score 52
Copywriter
sneakyhands's picture

the fingers do look pretty gross, but i like the idea. though, i think i would sympathize more if instead of a hand press (or whatever it's called) the item was more everyday like a telephone or a kitchen appliance.

sneakyhands
Activity Score 1857
Copywriter
Andy-B's picture

This made me think of a butcher store

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
slip's picture

potent, but weird.

slip
Activity Score 919
designer |

SJB

Wordnerd's picture

hm i like the impression this ad gives you. but MS sooner or later leads to full paralysis and in the and death. this ad makes MS seem more harmless, than it actually is. but this is a good way to raise awareness, i guess

Wordnerd
Activity Score 6692
Copywriter
peekaboo's picture

yikes

peekaboo
Activity Score 10
brenoamaro's picture

Saw 2 - Jigsaw is back!!

brenoamaro
Activity Score 37
Copywriter/Redator
sneakyhands's picture

back with shadow puppets!

sneakyhands
Activity Score 1857
Copywriter
Ed Mintone's picture

hi five!

Ed Mintone
Activity Score 585
Other
fractalrene's picture

I think there are several ways to say it better. Really.

fractalrene
Activity Score 1504
Copywriter
Misstree's picture

I like it...my first reaction was of pain. SO i think it's effective coz it makes u cringe. point made, job done.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Amsterdam, The Netherlands's picture

Anyone that has ever broken his arm/hand/whatever, will know how hard it is to squeeze one of these during revalidation. And that is what this ad is trying to explain, it's hard for someone with MS to even put their fingers together. (as hard as it is to squeeze for you)

But i agree, it's a bit sinister...

Amsterdam, The ...
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