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Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Dag&David, United Kingdom for Multiple Sclerosis Society of Canada, within the category: Public Interest, NGO.

Caption

There is no warning sign.
You tremble. It's dizzy. No muscle control. Then slam down. It happens. Then stops. It happens again. Sometimes it lasts the whole day.
People with MS can never predict, Multiple Sclerosis Society is giving help to anyone affected by MS.
To find out more or make a donation call the freephone helpline at 0808 800 8000 or visit www.mssociety.org.uk

Advertising Agency: Dag&David, London, UK
Art Director: Dag Aarseth
Copywriter: David Sneeggen
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luispiter's picture

ok... unimpressive

luispiter
Activity Score 2756
comunication
Umana Anjalin's picture

As a patient of Multiple Sclerosis, I am really impressed by this idea and I believe the creatives have done a great job in really doing the homework in understanding how MS patients feel when their feet go numb! I personally have experienced such a state where you feel part of your body is disconnected from you.

Umana Anjalin
Activity Score 13
The University of Asia Pacific
Umana Anjalin's picture

As a patient of Multiple Sclerosis, I am really impressed by this idea and I believe the creatives have done a great job in really doing the homework in understanding how MS patients feel when their feet go numb! I personally have experienced such a state where you feel part of your body is disconnected from you.

Umana Anjalin
Activity Score 13
The University of Asia Pacific
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