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Agency Network: 
Published/Aired: 
March 2019
Multidrogas Drugstore: Blood Donation
Multidrogas Drugstore Print Ad - Blood Donation

Description

According to the National Institute of Health (INS), we should have between 20 and 24 donors per thousand inhabitants in the country,
however, at this time the index of donation is 15.4 per thousand inhabitants.

To show this reality, we use a symbol that we all know and that has the common color of blood: "the flag", which only with the donations of all will recover its color.

Print advertisement created by ISM, Colombia for Multidrogas Drugstore, within the category: Pharmaceutical.

Caption

Blood: everyone has it, everyone need it

Advertising Agency: ISM, Pereira, Colombia
Creative Director: Lulú Sáez Beltrán
Art Director: Camilo Illera Sarmiento
Copywriter: Lulú Sáez Beltrán
Additional Credits: Laura Téllez Cárdenas, Carlos Marmolejo
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Highest Rated

Ad_boy's picture

Two problems here. 1. This idea was done back in the mid-1990s for a blood donation service in Belgium. They used the regular Belgian flag, but the red stripe on the far right was just a thin sliver of red at the bottom of the band - the rest was just white - to indicate how low the blood supplies were. 2. Why did you use stamps to place your flags on?

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

Ad_boy's picture

Two problems here. 1. This idea was done back in the mid-1990s for a blood donation service in Belgium. They used the regular Belgian flag, but the red stripe on the far right was just a thin sliver of red at the bottom of the band - the rest was just white - to indicate how low the blood supplies were. 2. Why did you use stamps to place your flags on?

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

Ad_boy's picture

This was done in the 1990s for Belgian blood services. Also, why did you use stamps to convey the flags? There's two ideas going on here.

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

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