Agency Network: 
April 2010


Print advertisement created by SPR, Brazil for MultiArmazéns, within the category: Professional Services.


Your business just got easier.

Advertising Agency: SPR, Novo Hamburgo, Brazil
Creative Director: Alessandro Garcia
Art Director: Gilnei Baruio Silva
Copywriter: Cícero de Cesero
Illustrator: Posimidia
Account Director: Gustavo Ermel
Production: Mauren Steinmeier
Responsible for the Client: Cristiane Gerhard
Planner: Eduardo Brandalise
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Highest Rated

atb2005's picture

Read my comment for the other image.

Activity Score 13557
satrianee's picture

"your business get just tasteless" this way. does this mean "you don't need no skills, no gifts, no knowledge"?

Activity Score 3748
Adaddicted's picture

...agree with satrianee.

Activity Score 3435
Art Director |


consolidated.db's picture

The problem with these is that the device doesn't relate to either 'MultiArmazéns' or what they actually do.

So it leaves you kinda empty. And it doesn't really endear them to their target.


Activity Score 545
Copywriter at Ad Land
HV's picture

Your business just got limited, in fact so limited that you cant even play the popcorn tune on your piano...

Activity Score 212
Art Director
perromalo's picture

I fully agree with everyone above, but I still find kind of interesting the visual.

Activity Score 429
Creative Director at Mateo&co
andykuznetsov's picture
Activity Score 2
atb2005's picture

I don't think this has anything to do with skills, knowledge, etc. A piano with just 2 keys means exactly what it means: incredibly easy to use. So there you have the message "your business just got easier".

Activity Score 13557
Corbeen's picture

it means that when u play on this piano ur head will explode of hearing only 3 tones. And if same thing happens to ur business u might end up with no business.

Its forced .

Activity Score 1093
atb2005's picture

Read my comment for the other image.

Activity Score 13557
Corbeen's picture

A "please" would be fine next time. Yes I read it and its too poetic like this one. And basically u give high marks for such cliche solution, with all the respect to ur taste (de gustibus non est disputandum) , the theory of how people understand advertising and how they should, truly fails starting with me.

Activity Score 1093
Guest's picture

Yes, this has nothing to do with skills or knowledge -- just ignorance. A piano with three keys (not two) is something entirely useless, not something that's "easy" to use. Ask yourself what kind of music could you make with only three notes? Who would trust their trust my business to someone who thought a three-key piano would be better than and eighty-eight-key piano?

Molecule's picture

I agree with atb2005 these ads should not be taken literally

Activity Score 435
R U serious's picture

You business just got dumb.

R U serious
Activity Score 418

Say my name, say my name...

thedesignaddict's picture

A piano with 3 keys is limited and very boring. Sorry.

Activity Score 5403
Art Director at Freelance
luispiter's picture

what you can do with so few buttons ... bad

Activity Score 2756
Blashyrkh's picture

This visual reminds me a turkish WC pan.....

Activity Score 32890
Art Director
cfmanager's picture

Should find another example.

Activity Score 46
Marketing Manager at PolarZone
RSimmonds's picture

Normal people don't look that deep into an advertisement. They'll get the concept and not try to analyze it like a bunch of marketers.

This ad works.

Activity Score 68
atb2005's picture

Amen to that

Activity Score 13557
Corbeen's picture

From where do u get this theories? from bible copywriters? I want subscription to ur normal people data base.
Ur thesis would be that people are not so much into advertising so why to make a good one when average can pass...?

Activity Score 1093
the_lizard_king's picture

good job

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

aRianna_.'s picture

I love the art, and agree with Rsimmonds and atb2005.

Activity Score 281
Media Buyer at CultureSpan Marketing