Agency Network: 
April 2010
MultiArmazéns:  Chess


Print advertisement created by SPR, Brazil for MultiArmazéns, within the category: Professional Services.


Your business just got easier.

Advertising Agency: SPR, Novo Hamburgo, Brazil
Creative Director: Alessandro Garcia
Art Director: Gilnei Baruio Silva
Copywriter: Cícero de Cesero
Illustrator: Posimidia
Account Director: Gustavo Ermel
Production: Mauren Steinmeier
Responsible for the Client: Cristiane Gerhard
Planner: Eduardo Brandalise
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whatthefudge's picture

Unfortunately, neither black nor white can win if they only have their king left.

Activity Score 1266
LeeMoh's picture

That's right, and in the other ad no rhythm can be played with a piano of two keys.

Perhaps the copy could be: "business is as easy as impossible". Jaja!

Activity Score 424
satrianee's picture

"business for dummies"

this is not simple (if it meant to be), this is just wrong in the message. even it is possible with two kings left situation... this doesn't offer anything..

Nice visual with shining b&w material.

Activity Score 3746
HV's picture

King next to a King is not even possible... Your business just got impossible!?

Activity Score 212
Art Director
guru84's picture

LOL.. for the previous comments
But i like this idea.

Activity Score 91
dirty sanchez's picture

Find it energetic and so much fun. Different aproach for logistic and dry port business.
Don't think that your argument on the probability of things can ruin the fun proposal, but....
See ya.

dirty sanchez
Activity Score 6
atb2005's picture

I think people are once again reading way too much into what's being shown. I always like to say that you should never take advertising too seriously or literally. Unfortunately, a lot of people do exactly that. King next to a king aside, the visual - stylish and perhaps even fun - does support the copy. I agree with Dirty Sanchez.

Activity Score 13547
Dzsoi's picture

I have no problem with the logic. But "well-know thing just easier/simplier" visuals have been done before, nothing new here.

Activity Score 8603
luispiter's picture

lacks a bit of logic to work

Activity Score 2756
Guest's picture

Art is amazing, but copy does not wrap up the concept.

Mulyanto's picture

Good Art

Activity Score 46
Graphic Designer
the_lizard_king's picture

I certainly agree with atb2005 and dirty sanchez on this one. It is a great thought. People please don't take things so literally. I personally find it very interesting.

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

barbe's picture

A great ad is watertight. This isn't.

Activity Score 102
michelangelo's picture

need more brainstorming

Activity Score 660
getrich_gg's picture

i think it would have been more acceptable if the slogan was "just begin your business"

Activity Score 50
Graphic Designer at graphic designer in an advertising company
atlaslogisticss's picture

Atlas Logistics is a truly growing Indian Company with multinational presence having vast network in India and Overseas such as Logistic Companies In Bangalore, Indian Logistics Companies, Bangalore Logistics Companies, Logistic Companies In India, List Of Logistics Companies, List Of Logistics Companies In Bangalore, International Logistics Companies, Logistics Management Services.for more details pls visit

Activity Score 13
Marketing Manager at india
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