Mug shots, 7

August 2007
 Mug shots, 7
 Mug shots, 7


The ads depict shelter pets that have been rescued and is in need of a good home. The ads stress that these animals are victims of circumstance and not abuse. Their only crime is wanting a place to call home.

Advertising Agency: Unit7, USA
Chief Creative Officer: Joe Cupani
Executive Creative Director: Jeff Harris
Group CD / Art Director: Mickey Paxton
Creative Director / Writer: Steven Capp
Junior Art Director: David Mickle
Agency Executive Producer: Janet McKenna
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Enas's picture

there are hundreds of pets kinds

Activity Score 741
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

andrej dwin's picture

love these!
absolutely, most definitely, love it.
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

Blahg's picture

These are good but may be tough to maintain. I've worked for a newspaper before. There was a small section for adopt a pet that always featured a picture of an animal from the shelter. The shelter used to complain that they'd get dozens of calls for that one animal but people weren't interested in the other unfeatured animals.

I worry that this approach may cause the same problem. As an example, I think that it is likely people will call asking specifically for the animal whose owner left for Iraq and not be interested in the hundreds of other animals.

A solid creative effort though.

Activity Score 616
corporal_hicks's picture

I like these ads. Good job.

Activity Score 365
Art Director
Beatboxer's picture

I have simply and honestly always loved BULLDOGS.

They are so cuuuuuuuutttttteeeeeeeee....

Activity Score 1517
CC3's picture

Nice stuff. Anything to get animals adopted from the pound.

kathymolly's picture

my that's very good insight, Blahg.

Activity Score 13
Graphic Designer at portland, OR
Maxwedge's picture

Top creative direction and grahically grabby. To be pedantic the eyes are a bit dark on these.

Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

PaulyG_fill in the blank's picture

The only thing I dont like, and call me picky, is the line "I didn't do anything."

Mug shots usually don't include the perp's defense strategy. But hey, that's just me.

PaulyG_fill in ...
Activity Score 1148
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