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Use a condom, 1

Campaign
Agency Network: 
Published/Aired: 
April 2008
Like
13
Views
1715
MTV:  Use a condom, 1

Description

Print advertisement created by Loducca, Brazil for MTV, within the category: Media.

Caption

Except for AIDS, nothing has changed. Use a condom.

Advertising Agency: Loducca, São Paulo, Brazil
Creative Director / Copywriter: Guga Ketzer
Art Directors: Cassio Moron, Andre Nassar
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Highest Rated

Guest's picture

DEGENERADO, VULGAR, OBSENO, COCHINO, SUCIO, ASQUEROSO, ES ESTA PUBLICIDAD.

MENTES RETORCIDAS Y ENFERMAS

Guest
Guest's picture

funny, but the copy isnt rly perfect

Guest
Guest's picture

That's not advertising, that's porn.

Guest
Guest's picture

I consider myself quite liberal, but I tend to agree with you here. It's just unnecessary, there are other ways to get the point across.

Guest
Guest's picture

I also consider myself liberal. I love it. =)

Guest
LMC-CA-US's picture

relax its truthful and real and that's what they should be doing, not masking it. I love it, hard medicine for a hard disease.

LMC-CA-US
Activity Score 41
California State University at San Bernardino
sneakyhands's picture

imagine being still, and holding the pose (among other things) for the few minutes it took to get the photo.

sneakyhands
Activity Score 1857
Copywriter
LMC-CA-US's picture

lol out of everything that's whats in your mind, :) i love it your funny

LMC-CA-US
Activity Score 41
California State University at San Bernardino
Guest's picture

i realy like the message

Guest
Guest's picture

an add should be an add and a fuck should be fucked

Guest
Guest's picture

an ad should be an ad and a fuck should be fucked

Guest
Guest's picture

Except for: color photography, time, clothes, haircuts, furniture, ...

... nothing has changed!

Guest
Guest's picture

Obscene! Vulgar! Really pathetic!
Advertising has responsibility towards society! So kindly refer that.
Don't go out of line just for the sake of creativity.
I am not condemning the ideation part You can opt for another way to execute the same idea.

Guest
Guest's picture

HELLO... bertolucci, stanley kubrik, kieslowski, jane campion, polanski & a hundred thousand other greats of art have used nudity to make a point. i would advise you to see "A Clockwork Orange", "Last Tango in Paris"& "The Piano"..
i am sure you'll agree that the nature of the communication and the TG needed this nudity for optimising the message that really gives you the shakes!
a round of applause for the entire creative team.

GREAT WORK GUYS!!!

Guest
Guest's picture

I totally disagree. I love the line "apart from Aids, nothing has changed", but I dislike the visual. Daring does not equal 'effective'. It's a first thought if you ask me. These ads don't really alert people, they just arouse them.

Guest
SandMan69's picture

Arouse them eh? Really? These ads "arouse" people do they? What are you? 12?

I get the message, and also find it interesting to see that the previous conception of Victorian people being prudish, sexually, was in fact a myth. It was just as grimy as it is today, and we need to keep remembering that this "AIDS" problem isn't going to fade away if we just go about amusing that what went before us in no way reflects what we are or where we are now.

All that said, it isn't the worlds greatest ad, but ads use sex to sell pretty much everything. At least it's used in the right context here.

If you think that this is obscene, then you haven't got your eyes open most days.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

jszczepaniak's picture

many well educated and well filmed/read people would make the point that some of those people went beyond taste. A Clockwork Orange is a trashy and trite little fetish bag that wallows in its filthy content instead of rising above it. Polanski has had a perverse viewpoint of sexuality which is why he will not come back to the U.S. (he stands to face charges of statutory rape of which he is undoubtedly guilty, and i don't care how long it happened ago, it proves something about him). i could go on, but my point is that nudity is rarely ever worth using to make a point because either the artist or the audience will not be able to rise above it. If something is created without that in mind then it is a poor art, indeed, and a poorer world to have it in it.

jszczepaniak
Activity Score 30
Guest's picture

No se necesita ser tan explicito para dar un buen mensaje, esto pasa la linea realmente esto es pornografia no publicidad para medios masivos, no creo que sea necesario llegar a tanto para ser creativo,

De quie sea esta idea tiene serios problemas necesita un condom pero para su cerebro. que barbaro! esto no es creativo, esto es ABERRACION CREATIVA.

POR FAVOR!

Guest
Guest's picture

DEGENERADO, VULGAR, OBSENO, COCHINO, SUCIO, ASQUEROSO, ES ESTA PUBLICIDAD.

MENTES RETORCIDAS Y ENFERMAS

Guest
Guest's picture

Good insight: we still all have sex.
I'm not sure if we all do it this way though. I understand how this can be offensive to some people.

Guest
Guest's picture

Very good!
An ad like Toscani.

Are all you choked?
Great!

Guest
Guest's picture

an ad should be an ad and a fuck should be fuck

Guest
Guest's picture

Whats wrong with you people? It's not that great of an ad, but i don't get how anyone can be offended by it. I've never seen "i don't want to see something like that" as comment for anti war ads with dead and bloody people and stuff, but one black and white pic not even really showing something and some of you act like this is the most horrible picture they ever had to see.

Guest
Guest's picture

Parecen viejos alegones

Guest
JC Carvalho's picture

Pretty f**king cool!!

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

LMC-CA-US's picture

i think it's funny that they censor the blow job but not the women going down on each other, what the hell?

LMC-CA-US
Activity Score 41
California State University at San Bernardino
slip's picture

They are censoring the penis. Doubt the lady fruit would be as blatant.

slip
Activity Score 919
designer |

SJB

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