Some might stay, 2

Agency Network: 
June 2009
MTV:  Some might stay, 2

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Print advertisement created by Duval Guillaume, Belgium for MTV, within the category: Media.

Advertising Agency: Duval Guillaume Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins
Copywriter: Philippe Blondé
Illustrator: Bram Laebens
Other additional credits: Kristoff Coolen (MTV), Jonathan Moerkens (Duval Guillaume)
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Notorious's picture

This ad works conversely I believe.
it makes me want to s&Ew my girl. And maybe without using condoms. :)

Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

SandMan69's picture

Had a look at the names in the bush, and it feels like the names are just guys in the office. And any of the names that repeat are just the guys who wanked over this this more than once. Anyway, I'm guessing that they're talking about STD's right? Well if that's the case then, other than crabs, what STD's live in your bush? I get the idea but it's silly and using nudity in an obvious way. Anyone can crop a picture to try and tease people, but what's the message? what do you want them to walk away with?...other than a boner, and in this case, isn't that slightly counter productive? Don't like this at all, and would have binned the idea to be perfectly honest.

Activity Score 3890
Art Director |

Doin' it for the points

shahidali's picture

r we not promoting multiple partnership through this? some might say its reality. i don't deny. question is do we need to make things worse?

Activity Score 4067
Dhaka, Bangladesh |


Gearbox's picture

So if people sign your crotch, the signatures might stay forever? Are we talking about a specific STD here, or just them in general? What has MTV got to do with it? Maybe... maybe we should avoid STDs by watching MTV? Is that the idea?

I don't know what this ad is trying to tell me to do.

Activity Score 116
capywriter's picture

These are just the prints of something that started as an execution on Facebook. I'm sure they'll upload the video explaining it.
Btw, in the Facebook application the names are from real users. Mine is there as well (and no, although I wish I did, I don't work at the agency ;)

Activity Score 5512
Copywriter at Freelance
tirthomitro's picture

for whatever goes, this campaign's definitely going places!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Lol! That's a good one. Argh, damn my dirty mind!

Guest's picture

ok ok, but like 5 or 6 years ago there was an ad from a condom brand using this execution but the concept was much better, something like "you are not the first one" or similar. Promise if i get i will paste the link.

Guest's picture

its already done!! i saw one about condons with the same image!............

DarkSide's picture

Done before in Argentina

Activity Score 1066
VRB-PRO's picture

wish they could do this in US, would get kids to think. Eye catching

Activity Score 14
VRB Productions,LLC; Freelance studeo and field technician for local cable access channels
Guest's picture

it got my attention. made me think.

Bob08's picture

Are not too many for a so young looking girl?

Activity Score 749
NomadDCLXVI's picture

It must be cool to have MTV as client!

Activity Score 441
Creative Director |


Blackvertising's picture

cool campaign

Activity Score 35
Art Director
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