Old is cool, 1

Campaign
Published/Aired: 
September 2015
MTV:  Old is cool, 1

Description

Print advertisement created by Miami Ad School, Brazil for MTV, within the category: Media.

Advertising School: Miami Ad School | ESPM, Sao Paulo, Brazil
Creative Director: Ale Torres
Art Directors / Photographers: Leonardo Arcoverde, Rafael Sales, Renan Castro, Luciana Vasconcelos
Copywriters: Leonardo Arcoverde, Rafael Sales
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Highest Rated

Billoughsby's picture

But...

isn't readability, discussed in these terms, so 1978, post Carson and MTV? Kids can read 4 pt. type reversed out of a pizza supreme at 55 miles an hour.

Billoughsby
Activity Score 5154
Art Director |

That's it.

work and copy's picture

The headline obstructed.

Pick a standard logo and use it throughout the series -- while it is creative that the main image was incorporated into the logos, it does not read well.

work and copy
Activity Score 513
Other
shmoobuster311's picture

The ad would be a lot more effective if it were a walkmen or a CD player. Though the first iPod is older now, it's certainly not old enough to be associated with a classics station.

shmoobuster311
Activity Score 244
Copywriter
Billoughsby's picture

But...

isn't readability, discussed in these terms, so 1978, post Carson and MTV? Kids can read 4 pt. type reversed out of a pizza supreme at 55 miles an hour.

Billoughsby
Activity Score 5154
Art Director |

That's it.

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