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If you drink, dont drive, 3

Campaign
Agency Network: 
Published/Aired: 
August 2010
MTV:  If you drink, dont drive, 3

Description

Print advertisement created by Loducca, Brazil for MTV, within the category: Media.

Caption

If you drink, don't drive. Go play sing.

Advertising Agency: Loducca, São Paulo, Brazil
Art Director: Ricardo Alonso
Copywriter: Mauricio Machado
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Photographer: Bob Gruen
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Shawali's picture

Can agencies stop ripping off the Diesel campaign?

Nice insight, though.

Shawali
Activity Score 8440
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

gioborde's picture

And Diesel campaign ripped off kessels, and kessels some other one of the hundreds of similar layouts. Don´t think that Diesel´s layout is all that original. Theyre easy layouts, but still look good though. Love the idea.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

joelapompe's picture

This layout has a huge feeling of déjà-vu

joelapompe
Activity Score 3952
ideafreak's picture

Isn't it a stupid approach all the way?

ideafreak
Activity Score 20
Copywriter at TCC Chennai
Guest's picture

No.

Guest
Hiperion's picture

Same empty shit as always

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Dzsoi's picture

Somehow only the 'guitar' headline works for me. Playing the piano or singing - however wildly you do it - is not so cool as playing guitar. Drums would be good too. Maybe it is just me.

Dzsoi
Activity Score 8611
Copywriter
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