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If you drink, dont drive, 1

Campaign
Agency Network: 
Published/Aired: 
August 2010
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MTV:  If you drink, dont drive, 1

Description

Print advertisement created by Loducca, Brazil for MTV, within the category: Media.

Caption

If you drink, don't drive. Go play guitar.

Advertising Agency: Loducca, São Paulo, Brazil
Art Director: Ricardo Alonso
Copywriter: Mauricio Machado
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Photographer: Bob Gruen
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Misstree's picture

These remind me so much of the Diesel 'Be stupid' campaign....

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

jackmancer2017's picture

I had the same feeling. When I saw the thumbnail I thought it was an extend.

jackmancer2017
Guest's picture

Maybe because they're stupid...and right, the art direction is similar as well.

Guest
gbl's picture

yeah, but its really a classic art, yet. I love the campaign concept. Bem legal!

gbl
Activity Score 451
Copy
Marlus Lau's picture

Yeah, but its really a classic art, yet. [2]

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

Hey MTV, play some videos.

Guest
Guest's picture

be stupid.

Guest
Dzsoi's picture

Very close to Diesel. Although this line rocks.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

Is this from 1983? When the hell was the last time MTV had a scene like this on their channel?
It should say," if you drink dont play, get a reality show and bitch about the color of your nails."

Guest
Guest's picture

Who is this Photograph of?
I know it says DEVO on his shirt but i need to be sure...

Guest
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