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Chords, Sunday bloody sunday

Campaign
Agency Network: 
Published/Aired: 
May 2011
MTV:  Chords, Sunday bloody sunday

Description

Print advertisement created by Loducca, Brazil for MTV, within the category: Media.

Caption

If you know music, you know MTV.

Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Marco Monteiro, Pedro Guerra
Art Director: Denon Oliveira
Copywriter: Alex Bitencourt
Photographer: Diogo Salles
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SF's picture

i dont get it. what are those little thumbnails supposed to mean?

SF
Activity Score 126
Art Director
niniasufle's picture

it means green day bloody sunday (i'm kinda short sight)
but what is really visible is the 2 minutes artwork

bad

niniasufle
Activity Score 407
Travelmax
mltn's picture

Sunday bloody sunday by U2

mltn
Activity Score 69
Graphic Designer at Publicis WW
niniasufle's picture

That's why I found it weird :S

niniasufle
Activity Score 407
Travelmax
Danbreezy's picture

I'm sure they could have thought of a better execution in a couple more minutes rather than using the crop tool for thumbnails. so bad, and it's always icing on the cake when you see that this campaign took 4 creative directors and an art director. Where the hell is the 0/10 star rating option?!

Danbreezy
Activity Score 57
jjf's picture

Thanks for the explanation ninia, I'd NEVER get what it means.

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
MidasTouch's picture

Oh gosh D:

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

dmm531's picture

bad concept that totally misses the target audience. MTV's typical viewer is in their teens and twenties. The songs in the campaign are all classic rock and not relevant to the audience. Also, I don't think MTV holds the position of being the source for music since they barely play videos anymore.

dmm531
Activity Score 5
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