Description
Print advertisement created by Ogilvy, India for MTR, within the category: Food.
So spicy, you'll run out of tears.
MTR Spicy Pickle Mixed Vegetable
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sangeetha Shirali, Sushantika
Illustrator: Anoop & Siva
Account Management: Tithi Ghosh, Pradeep Rao, Ishita Chowdhury
Other credits: Joshi, Anil, Nidhin, Retheesh, Yamini, Ayelin, Gopi, Pandiyan
Idea: BELOW AVERAGE. Execution: GOOD.
All the good comments are from the agency who did this.
Stupid concept, not that great of illustration either.
I bet most of the commentators are Ogilvy agency workers.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Turn it the other way and people could say you're an Ogilvy competitor?
I have worked with Ogilvy in the past and personally think that this idea is lame, been done before, but you cannot argue that the illustrations aren't good. Give credit where it's due!
Idea: BELOW AVERAGE. Execution: GOOD.
All the good comments are from the agency who did this.
are they stupid?
they're making fun of protesting people?
WTF?
Strong visual language in the layout. Good art direction. Good idea.
Strong visual language in the layout. Good art direction. Good idea.
:-) Very fresh art. Brilliance is in the details.
The Line and main characters expressions are not matching...wat say???
I think the overall campaign is good by virtue of its provocative nature - using subjects that most people steer clear of. If you add humour you can get away with murder. No pun intended.
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