Also From This Campaign 7
Description
Print advertisement created by BÜRO, Turkey for MSA Culinary Arts Academy, within the category: Education.
In this school, everyone carries a knife.
It's not easy being a chef.
Creative Director: Ilker Zaharya
Art Director: Ceren Gültekin
Copywriters: Ilker Zaharya, Tolga Tuncel
Photographer: Gökçe Erenmemişoğlu
I kind of agree with mr.x. It may be a translation issue, but the headlines across this whole campaign are not qualified by the sub-copy.
Furthermore they are inconsistent as a campaign. Suddenly we're rhyming about whisks on the last one.
Sorry - the other campaign is very strong but this one doesn't make a lot of sense.
just ruined a simple idea by trying to explain it. but, as adman see people as idiots in Turkey, they feel the need of explaining even the simplest idea. stupid!
The second line doesn't explain shit and it doesn't add anything to the ad. But as you said, turkish advertisers tend to ruin solid ideas by adding unnecessary shit. Sorry about the shit's.
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