Crusty 2

Campaign
Agency Network: 
Published/Aired: 
October 2010
Mrs. Mac's:  Crusty 2

Description

Print advertisement created by Marketforce, Australia for Mrs. Mac's, within the category: Food.

Caption

Be in to win $10,000
crustychallenge.com.au
Lean meat with a crusty top

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Copywriters: Murray Laird, Guy Howlett
Art Directors: Andrew Tinning, Steve Lorimer
Agency Producer: Catalina Clema
Retoucher: Madeleine de Pierres
Photographer: Nigel Fisher
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Felicitas_Pauker's picture

Eye-catching!

Felicitas_Pauker
Activity Score 179
Guest's picture

No. This is patently a girl-first idea, and the 'bloke' version was thrown in in the hope it'd temper the storm of protest. It doesn't. If there are any Aussies in the industry I'd love to hear how this went/goes down. For me, here, it's a snickering school of 'don't tell teacher' of an idea that shouldn't be getting the stars it has.

Curmudgeonly of me, or just scared that our industry's losing its fucking mind?

Still no stars.

Guest
D.B.'s picture

This series of Mrs Macs adverts is a little bit creepy but very effective. I won't ever forget seeing them!

D.B.
Activity Score 66
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