Description
Print advertisement created by Grey, Romania for Mr. Proper, within the category: House, Garden.
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Elena Negrescu
Photographer: Gabi Hirit
i like this
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

really really good

I like it but it needs to look more realistic, and less photoshop-like to work better

not bad, but how could a refection ever be brighter than the source, and which is in close range?
Think.

That's why they cleverly didn't show the original light source.
They did think.
This is a good ad. A nice new variation on a very old theme.

how old does an ad have to be so you can copy it and look like it's never been done before?
And it won a lion a few years ago. please, show me something new!

a mirror reflection can....

"Guest | Sat, 2009-06-20 10:49
not bad, but how could a refection ever be brighter than the source, and which is in close range?"
Well its easy to answer your question. A reflection can be brighter than the source if you clean your floor with Mr. Propper. Isnt that great? maybe you should try it out and buy that product. And stop thinking so literally, and trying to be too realistic. Its called creativity.
Thats why this is a great ad.
is it overpromising... i am a little bit confused... but I really liked the idea and execution both... good thinking...
smile plz!!!!

is mr. proper a variation of mr. clean?

I can't look at this PS, sorrry

LOOOL
like it.