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Shining floor, Toilet paper

Campaign
Agency Network: 
Published/Aired: 
October 2010
Like
32
Views
9404
Mr. Clean:  Shining floor, Toilet paper

Description

Print advertisement created by Grey, Canada for Mr. Clean, within the category: House, Garden.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Paul Weeks
Post production: Marcelle Faucher
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Highest Rated

Guest's picture

worst of the lot. Sorry.

Guest
Guest's picture

worst of the lot. Sorry.

Guest
Guest's picture

i don't understand...

Guest
kalpesh78's picture

very old idea... done a zillion times with detergents.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Blashyrkh's picture

This is distracting. You focus on the shadow and the toilet paper, then later you realize it.

Blashyrkh
Activity Score 32890
Art Director
dadada's picture

could make better

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

Very subtle. It's great when you get it, but I don't know if I would have got it unless I read the 'shining floors' title.

Guest
dandyzombie's picture

ouch its blinding me! ;-)
its not that straight-to-the-head, but i kind of like it

dandyzombie
Activity Score 2
Joines's picture

definitely thought the shadow was a weight lifter.

Joines
Activity Score 181
Sixth Form
lucdesaulniers's picture

We now know when and where the creative director got his idea... C*ap

lucdesaulniers
Activity Score 1145
bi_sign's picture

ahmmm very old idea...

bi_sign
Activity Score 262
Art Director
Vinod's picture

nice excruciation...

Vinod
Activity Score 22
Art Director
Guest's picture

I think the reason it's so hard to "get" without any copy is because logically in our minds for a floor to be as "shiny" as this one it would have to be reflecting an equally bright light from the ceiling- which would of course then cancel out any shadows. It's a representational idea relying on an illogical visual...to me a fail.

Guest
Guest's picture

I get what you are saying... but do you have to be that logical? When someone illustrates teeth glowing in a dark room, or a twinkle on a shiny smile, do you say "I don't get this, teeth don't illuminate", or do you say "Oh, 'brighter smile', i get it".

Obviously this ad is more subtle, and trying to be more clever, so it's a bit different than the example above... but really? Is it that hard to get the joke?

Guest
Crystal Clear's picture

took me awhile to get it. i am ashamed

Crystal Clear
Activity Score 83
Other at Media - Newspaper
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