Shining floor, Knives

Campaign
Agency Network: 
Published/Aired: 
October 2010
Mr. Clean:  Shining floor, Knives

Description

Print advertisement created by Grey, Canada for Mr. Clean, within the category: House, Garden.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Paul Weeks
Post production: Marcelle Faucher
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Highest Rated

Guest's picture

done a lot.

Guest
Guest's picture

I've looked at all three and I don't get it. It says shining floor and I still don't get it.

Guest
ivan's picture

Hint: Shadows.

ivan
Creative Director at Ads of the World
Guest's picture

good advertising shouldn't require a hint

Guest
LeroyChristian's picture

agree, will the target audience understand this ad?

LeroyChristian
Activity Score 372
Other at Nanyang Academy of Fine Arts
Guest's picture

Took me a second because of the similar tile background in both the kitchen & shower.
I thought, your shower is so clean you can cook dinner in it lol.

Guest
getrich_gg's picture

it means that the light comes from the floor because its shining... weak!!

getrich_gg
Activity Score 50
Graphic Designer at graphic designer in an advertising company
morse's picture

Hah, nice idea, but he execution is weak.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dthlb72's picture

lazy ads

dthlb72
Activity Score 541
Art Director, ADK Malaysia
Guest's picture

Done before.

Guest
Roger Keynes's picture

Cute, just not in a clever way.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Can't get it at all. agree its a lazy ad.

Guest
Guest's picture

Shinning Floor is not written out there. People like me will not understand unless the AOTW tag. I think there will be no tagging option in the print media :). Weak ad.

Guest
Jhyn_Levice's picture
Jhyn_Levice
Activity Score 516
Art Director
Guest's picture

You have to be stupid not to get it. Still not great though.

Guest
Billoughsby's picture

In the company of the typical woman's magazine ad which this ad will probably keep, this is an upgrade, believe me.

Billoughsby
Activity Score 5140
Art Director |

That's it.

Guest's picture

It's just not executed right. Not to mention done already.

Guest
Guest's picture

done a lot.

Guest
Guest's picture

This is stunning work. For a really tough client. In a notoriously pedantic category. Anyone who doesn't recognize that shouldn't be in the business.

Guest
Guest's picture

Yeah, I doubt these ever ran.

Guest
Guest's picture

This is a stunning campaign for a very tough client in a notoriously banal category. Anyone who doesn't recognize that shouldn't be in the business. Well done boys. Love Craig.

Guest
Guest's picture

Just because the category is banal doesn't make poor work any better. As with everything in advertising.

Guest
Guest's picture

Done some many times,

Guest
Guest's picture

got illumined by the thought

Guest
Guest's picture

Not easy to understand

Guest
Guest's picture

VERY HARD, i think it's not good

Guest
Guest's picture

It can't be too bad, the campaign just got into this year's Communication Arts Advertising Annual.

Guest
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