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Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Grey, Argentina for Mr. Clean, within the category: House, Garden.

Caption

Shinier floors.

Advertising Agency: Grey Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retoucher: Estudio Capas
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Guest's picture

Gil, sos bobo? Dejá de subir cosas choto trucho

Guest
Guest's picture

Gil, no sos bobo, que buena idea!

Guest
Guest's picture

done for a clothes whitener, doctor is holding the x ray up to the nurses white uniform.

Guest
Ad_Man's picture

yep. i've seen that

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

Yeah, that would be more appropriate use of the concept. I think these are too ambiguous to work well. Plus who wants to see an x-ray of someone's crotch!

Guest
Guest's picture

bone cancer...bummer

Guest
Guest's picture

Oh oh oh!!! I just got it! what they meant is that the floor is so shiny when you use their product that you could use it as a light box to view x rays!!
its actually quite smart!

Guest
bryan9's picture

No more x ray please!

bryan9
Activity Score 110
Guest's picture

creo q la radiografia cuenta demasiada historia y no es ahi donde está el chiste, además ya está echo y mejor.

Guest
Guest's picture

you need light to see an x ray clearly. the floors are so shiny they produce enough light. the fact that they are visible is because x-ray sheets are transparent. the idea was there.. but bad bad bad execution.

Guest
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