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Neck

Campaign
Agency Network: 
Published/Aired: 
September 2009
MP Jewellers Print Ad -  Neck

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, India for MP Jewellers, within the category: Personal Accessories.

Caption

Feels Like Nothing!

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Copywriters: Alka Adhikari, Uttaran Chaudhuri
Photographer: Sanjib Ghosh
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Highest Rated

akshaysrikar's picture

Purpose of an advertisement is to 'sell' (to be as clear as possible) , not to make the audience think what the hell they are tryin to say.

Ads from O&M doesn't always have to be good or thoughtful, sometimes they suck too.

I agree with everyone that thinks the copy is an utter waste for this campaign.

akshaysrikar
Activity Score 420
India
Misstree's picture

I really like the thought, but hate the exclamation at the end of the copy! Plus, you really don't need that scam festival for jewellery...you could just say 'light jewellery from so & so...'. Also, knock off that really weird tagline from below the logo and voila! it's much neater, crisper...

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Guest's picture

we need more exclamation points in advertising.

eg. The ultimate driving machine!

Guest
anHiiieeta's picture

by the way copywriters--- jewelery has lot more to feel without saying anything.

anHiiieeta
Activity Score 328
Art Director
dollypoppin's picture

Something's terribly wrong about the copy.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

Yes it IS nothing.

Guest
Dzsoi's picture

I thought the visual says our jewellery will belong to you so close like nothing else or something like that.

Dzsoi
Activity Score 8595
Copywriter
robert saravanan's picture

Yes, It's feels like nothing in it. Disrepute to O&M, Kolkata branch.

robert saravanan
Activity Score 32
Art Director at SON Design Agency
Abrahams's picture

All you guys need to have brains to get the O&M things!

Abrahams
Activity Score 109
Publicis India
Dzsoi's picture

Seems like somebody would like to get a job there by kissing asses.

Dzsoi
Activity Score 8595
Copywriter
akshaysrikar's picture

Purpose of an advertisement is to 'sell' (to be as clear as possible) , not to make the audience think what the hell they are tryin to say.

Ads from O&M doesn't always have to be good or thoughtful, sometimes they suck too.

I agree with everyone that thinks the copy is an utter waste for this campaign.

akshaysrikar
Activity Score 420
India
prs's picture

if it feels like nothing then why wear it? it doesn't make any sense, just one innocent question "would you wear a cloth knowing that "it feels like nothing?", wouldn't it arouse many other questions such as what if your cloth has slipped off in public place or classy restaurant now since "it feels like nothing" you won't be able to notice it and imagine yourself when it happen, now that's exactly what i don't want. imagine my surprised after knowing it came from O&M. i agree with the former poster Dzsoi.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

capywriter's picture

jewelry that feels like you're wearing nothing... strange selling proposition.

capywriter
Activity Score 5512
Copywriter at Freelance
freakart's picture

Buy the new jewelery, because it feels like nothing, NOTHING! And nothing is what you get.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

CUTIEPIE's picture

You just made me laugh, thanx, thats exactly what it is!

CUTIEPIE
Activity Score 347
Critic's picture

As gold price is shooting up everyday, if we feel like 'feels like nothing', then it's not fair.

Critic
Activity Score 271
Copywriter at Slow shutters
jackal hunts's picture

I think the ad was for 'light jewellery' but the copy made it a mess:(

jackal hunts
Activity Score 325
Copywriter at India
cezara's picture

the feeling that you are wearing NOTHING when you ARE wearing jewellery is not exactly nice.
the add is totally wrong

cezara
Activity Score 10
tamils's picture

feels like nothing ... of course "copy " feels like..(....)

tamils
Activity Score 202
velammal college of management
meraj's picture

so common for a jewelery ad !!....typical copy

meraj
Activity Score 216
university
MJStinson77's picture

Maybe a better line could save this concept? But 'Feels like nothing.' isn't going to sell jewelry.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture

...I wonder what the jewellery is like?

Guest
mardi's picture

i like the copy as well as art direction atleast better than the previous one where hand has been showed...

mardi
Activity Score 20
National Institute of Fashio Technology
Guest's picture

ladies wont buy jeweleries if it Feels like nothing....bad job O&M..ur my fav so come out wit something worthy

Guest
Guest's picture

remember reading something ditto for an ad for seamless panties. To think that someone would want to use it for jewelry is really pathetic plagiarism. And you guys actually get paid for this? I cant imagine someone with such little brains even having a job.

Guest
Guest's picture

ONE BAD AD like this is enough to Nullify all ur goodwill

Guest
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