Advertisement

Hands

Campaign
Agency Network: 
Published/Aired: 
September 2009
MP Jewellers Print Ad -  Hands

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, India for MP Jewellers, within the category: Personal Accessories.

Caption

Feels Like Nothing!

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Copywriters: Alka Adhikari, Uttaran Chaudhuri
Photographer: Sanjib Ghosh
Log in or register to post comments
sirvan's picture

That's a benefit?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

rehpani's picture

SIRVAN

Oh my god!!! you have 12529 pencils!!!

DO YOU HAVE JOB???
DO YOU HAVE LIFE???
DO YOU HAVE FAMILY???

rehpani
Activity Score 312
Etorres Publicidad/ITSU
sirvan's picture

Keep trying, and you can catch up :)

Nice attitude, btw.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Blashyrkh's picture

Done

Blashyrkh
Activity Score 32890
Art Director
Adaddicted's picture

do not always blame him. Considering today's gold price 'feeling nothing' is better!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Don't think we need a line.

Guest
Guest's picture

e e no no it looks like marks after being kidnapped and tortured

Guest
CUTIEPIE's picture

yeah, thought so too!

CUTIEPIE
Activity Score 347
anHiiieeta's picture

what'sthat copy saying? so stupid........

anHiiieeta
Activity Score 328
Art Director
Guest's picture

looks more like stigmata.. :(

Guest
vidya.shankaran's picture

looks like stigmata to me..

vidya.shankaran
Activity Score 724
Guest's picture

smaller the logo please.

Guest
dollypoppin's picture

Doesn't look like a bracelet at all.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Geimima's picture

feels like nothing..to me. better be using gold paint or silver paint rather than just a pen.

rehpani.. i'm wondering the same.

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

ideamani's picture

blah!

ideamani
Activity Score 182
Copywriter at Rediffusion-Wunderman |

The sudden cessation of stupidity- Advertising.

kerana's picture

so.......

kerana
Activity Score 533
tirthomitro's picture

the art is fabulous. mindblowingly good!
the concept sucks, tho'.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Hiperion's picture

B O R E D
(2 stars for a "correct" execution)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Blashyrkh's picture

If a jewel feels like nothing than it is nothing

Blashyrkh
Activity Score 32890
Art Director
Abrahams's picture

Fantastical artwork....a nice copy..n we have a delighting work. Afterall its Ogilvy!

Abrahams
Activity Score 109
Publicis India
thedesignaddict's picture

Jewelry should above all be beautiful, which is not telegraphed in this ad. Quite the opposite actually.

This approach does not inspire me to buy jewelry.

thedesignaddict
Activity Score 5403
Art Director at Freelance
stadmed's picture

The concept is good.But the bracelet should have been more catchy.

stadmed
Activity Score 23
Other at Lowe Lintas/ Kolkata India |

shack

Muneer Bhatti's picture

gud, but if the jewe iz in gold or silver :)

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

Guest's picture

i\how will i buy jwelry?

Guest
manriqueas's picture

I don't think not feeling the jewellery is a good thing. but is a good art direction.

manriqueas
Activity Score 15
Graphic Designer at Argentina
ilovegreatads's picture

why?

ilovegreatads
Activity Score 312
Creative Director
freakart's picture

- dude, what is lighter then air but on your hand or other bodu part?
- emm, my TATTOOS!!!
- dude, you are genius, WIN!

--
tattoos have many side meanings, this looks more like barb wire

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Critic's picture

Agree with thedesignaddict. If this ad is for jewelry, then the highlight should be for bracelets. Nice hands anyway

Critic
Activity Score 271
Copywriter at Slow shutters
Guest's picture

i find this creepy, the tattoo looks more like barbed wire or some kind of torture device!

Guest
tamils's picture

some thing wrong in the copy...

tamils
Activity Score 202
velammal college of management
MJStinson77's picture

I agree both the art direction and copy need help. Possibly a lot of help.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Jon-Paul Mountford's picture

Perhaps underwear should "feel like nothing" but I would venture you'd want your jewelry to feel like something.
and is me? or does her fingers look swollen, perhaps she reacting to the ink

Before I clicked through to the bigger version, my first reaction was..... it's another wrist-cutter Ad.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

bvital's picture

true no need of copy, nice work

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

mardi's picture

i like the concept even the copy but the way the art has been done is not compelling

mardi
Activity Score 20
National Institute of Fashio Technology
Guest's picture

i want my jewelery to feel like everything.. not nothing..

Guest
Guest's picture

Considering today's woman, especially the young ones hanging around with itsy-bitsy clothings, and itsy-bitsy touch-me-not attitude, the design shown is quite light and should invoke curiosity for its 'lightness'.

Guest
Advertisement
Advertisement
Advertisement