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Volleyball

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Caption

If the ball arrives one second beforehand, will you yield it to the wind?
Connected we can do more.
Movistar

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Art Director: Erick Galván
Account Director: Manuel Ahumada
Agency Producer: Daniella Dañino
Photographer: Lucía Arana
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gioborde's picture

doesnt even come close to the video spot (which I thought was fantastic). These are confusing and contrary to the spot...cold in their execution..

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

shahidali's picture

how keeping connected can be linked to mistiming? I'm not getting it.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

Because if you're linked, is because you have support, and if you have support you can do things faster and better.

Guest
Phil Lestino's picture

photo jopiners again...Mr Baily Mr Hockney would be proud of you...however He would also be proud of dozens of others that have been done time and time again

Phil Lestino
Activity Score 1684
xcreativity's picture

not as clear

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

dani_boi's picture

This one looks kick ass! It has the dynamism and strength of manga art, while still being part of the campaign.

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

gioborde's picture

Hmmm, I respectully disagree. Its not supposed to be manga art anyhow, it draws the a ttention to a much different technique, PROPORTIONS, which the full campaign does not emphasise on, this one, is completeley off, its caricaturized in its own way. the others are much stronger.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

fala fulani's picture

In terms of art direction, I feel this ad tells more of the story than the rest since alone her hand does not come close but combined its mighty powerful. The others that do not employ the caricature styling are less straight forward and depending on the market might be less impactful.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
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