Fisherman

Campaign
Agency Network: 
Published/Aired: 
April 2010
Like
37
Views
13186
Movistar:  Fisherman

Description

Print advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Caption

If my heart becomes too large to contain, will you lend me your chest?
Connected we can do more.
Movistar

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Art Director: Erick Galván
Account Director: Manuel Ahumada
Agency Producer: Daniella Dañino
Photographer: Lucía Arana
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Highest Rated

michelangelo's picture

terrible art direction, the guy on the left wearing same jacket... legless creatures, etc

michelangelo
Activity Score 660
atb2005's picture

I find it a tad abstract for a mobile carrier. That doesn't mean it's "bad". I know exactly what they are trying to say here.

atb2005
Activity Score 13547
Paldix's picture

Hummmm... Arrogant comments like atb2005's, stereotyping Latin America, makes me feel embarrased... Who the fuck are you and what do you know about Peruvian reality in order to pontificate about what is deep, abstract or light for a mobile company according to the reality of that market? BTW I think is a great brand campaign.

Paldix
Activity Score 2
Adaddicted's picture

Just the Tagline was fair enough to carry out the message. I think they are late by 10 years to publish it. Escapist art ;-(
I dunno why the people feel embarrassed when they read an honest comment! My 2 pencils ;-))

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

bobby666's picture

i have seen the TVC. so I can say the print is briiliantly adapted and the entire campaign is in sync. Kudos to you guys.

bobby666
Activity Score 1462
RMG Connect, India
xcreativity's picture

it's confusing. how the heck will the end user get this?

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Reality Check's picture

He has no legs!

Reality Check
Activity Score 2545
dani_boi's picture

This one is fantastic. The art direction is very dynamic and I like how it feels like the guys are actually helping each other.
It's in line with the TVC. Great!

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

dthlb72's picture

looks eerie...

dthlb72
Activity Score 545
Art Director, ADK Malaysia
mar.'s picture

I loved the TVC. And yes, you need to know about Peruvian reality to get the point. This is a really good campaign.

mar.
Activity Score 9
Graphic Designer
mar.'s picture

I loved the TVC. And yes, you need to know about Peruvian reality to get the point. This is a really good campaign.

mar.
Activity Score 9
Graphic Designer
michelangelo's picture

terrible art direction, the guy on the left wearing same jacket... legless creatures, etc

michelangelo
Activity Score 660
fala fulani's picture

I have seen the TVC and its brilliant!

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
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