Boomerang

Campaign
Agency Network: 
Published/Aired: 
June 2017
Movistar: Boomerang

Description

In the world, we are seeing more and more attached to our smartphones, even when we are driving.

That’s why with Movistar we wanted to show that driving under the internet influence is as dangerous as drive under the alcohol influence.

Print advertisement created by Y&R, Chile for Movistar, within the category: Electronics, Technology.

Caption

Don't drive under internet influence.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director: Raimundo Undurraga
Art Directors: Israel Urrutia, Joaquín Toro, Rodrigo Grebe
Copywriter: Oscar González, Jonathan Chauque
Photographer: Juan Carlos Sotelo
Retoucher: Silvana Mercado
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