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James Hoke's picture

there's a better way to do an ad.

James Hoke
Activity Score 45
t:m
Juan Pablo De Gamboa's picture

no taste at all

Juan Pablo De Gamboa
Activity Score 165
Creative Director |

www.degamboa.com

jakartatung's picture

Grease lightning. Brilliant!

jakartatung
Activity Score 94
Client Servicing at Advis
bottleneck's picture

seen this strategy a hundred times.

bottleneck
Activity Score 18
freelance
James Hoke's picture

there's a better way to do an ad.

James Hoke
Activity Score 45
t:m
monicamexico's picture

Eh.

monicamexico
Activity Score 830
54NN's picture

room of cinema for one person?

54NN
Activity Score 115

54NN

primo_susto's picture

how much times are we going going to see THE SAME idea over and over?

primo_susto
Activity Score 440
Graphic Designer
adrianapr's picture

awful.

adrianapr
Activity Score 1254
Mr. Phill's picture

I'd like to shit on it in the middle of an opera show... Haha!!!

Mr. Phill
Activity Score 138
Copywriter
Ron Jeremy's picture

Shit. Crap. Poo.

Ron Jeremy
Activity Score 92
Copywriter
Luz Valdez's picture

Bitter people, 1 ..... 2 ....... 3 ....... Unite!

Luz Valdez
Activity Score 64
Makati
soulviamusic's picture

uuuu????????????????

soulviamusic
Activity Score 136
malaysian tomboy's picture

Yes, u

malaysian tomboy
Activity Score 86
Taipei
scuds's picture

Do any of you morons actually know what Crohn's Disease is? How desperate the sufferers are to be near a toilet. How they don't go to the cinema because they are sick with worry about having no control over when they empty their rings. The intense pain of emptying your bowl and it feels like you're excreting razor blades...

I love the way you naively criticise these campaigns without knowing the first thing about the market, the audience and the strategy. This is a very clever campaign - do try to understand it - the target audience do...

scuds
Activity Score 8
Advertising
BasW's picture

The target audience is everybody who doesn't know what the Crohn's disease is? i think that's not really clear yet.
Also for me it isn't really clear this is about a medicine product.

I think these visuals are good and interesting for the problem. But are these visuals not a bit cheap?
This is a funny angle, but doesn't this problem needs a more deeper and serious angle.

BasW
Activity Score 56
Art Director
teenie's picture

Good point. I was going to say that a friend of mine with Crohn's indeed has to plan out routes to the nearest toilet wherever he goes, but BasW is right - this ad is aimed at people who don't have Crohn's. Even changing the line to. "Imagine what it's like..." or "This is what it feels like..." etc. etc. and then adding a call to action would work.

teenie
Activity Score 1894
Copywriter
scuds's picture

Guys

I'm assuming this ad is either aimed at healthcare professionals to promote a product called 'Remicade' or at Crohn's sufferers to advertise the drug. this is not a charity ad. It's designed to make prescribers or users think about Remicade whenever they see a Crohn's sufferer.
FYI: Remicade has many uses including Rheumatoid Arthritis, Plaque psoriasis and ankylosing spondylitis. Therefore it might not be top of mind when thinking about Crohn's. This ad is to reinforce it's positioning in this area.

scuds
Activity Score 8
Advertising
bondagenikkole's picture

i suffer so i understand this so but i think they could have put some people in

bondagenikkole
Activity Score 32
ManchuChanchu's picture

this same visual was done years ago by O&M delhi for satyam cinemas horror film festival

ManchuChanchu
Activity Score 701
Art Director
oedipus's picture

Interesting ad that is sensitve to the emotions of those with the disease and makes those unaffected pause to think about it. well done.

oedipus
Activity Score 36
Nairobi |

Life's short art is long

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