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popdistortion's picture

So Pizza Hut has a little rodent problem?

popdistortion
Activity Score 1592
Desi's picture

Pizza with cheese. But doesn't work in India culturally. Hardly any indian connect mouse with eating cheese. Most people think mouse eats garbage.

Desi
Activity Score 1042
Guest's picture

its not nthn do with culture damn it... its food... evry1 likes to eats pizza...and i not most ppl i think tats wat u thnk..

Guest
kre8's picture

desi, are you a suit?

kre8
Activity Score 989
Copywriter
copycomoelcopi's picture

yeah, she must be a suit… an 80s one… :)

copycomoelcopi
Activity Score 820
Copywriter
instinctive traveller's picture
instinctive tra...
Activity Score 149
Copywriter
tiny_wordz's picture

Yawnnnn! sumbody wake me up!!! borring!

tiny_wordz
Activity Score 325
Copywriter
the_ashlands's picture

this has got to be a fake right?? why would pizza hut do an ad that focuses on a mouse hole? this makes no sense to me...

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

ellehcimeo's picture

Pizza and vermin are not charming. I don't care if mice eat cheese, I'm not eating that pizza if it's got mice running into the boxes. Terrible connection.

ellehcimeo
Activity Score 3376
Art Director
bknowlden's picture

It needs a line to pay it off.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

the_ashlands's picture

im tring to think of some copy that may enhance this...not sure there is one..

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

kre8's picture

"now with extra cheese"
?

kre8
Activity Score 989
Copywriter
the_ashlands's picture

eyah....still....mice and food...i dont think theres a good mix anywhere in that.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

kre8's picture

mice have been used for many food related products. probably alot of cheeses....diet pepsi did something...
i think its a creative way of showing it. dont think it needs to be taken so literally.
my mum would look at this and say "oh no, mice and food, bad combo"
are you my mum, ashlands?

kre8
Activity Score 989
Copywriter
the_ashlands's picture

yes i am your mother...and i thought i tought you better than to go around talkin like a damn fool!

to me..this ad says pizza huts are infested with mice..not very creative to me.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

kre8's picture

:)

kre8
Activity Score 989
Copywriter
braindrain's picture

Even giving this ad the complete benefit of the doubt (that mice & food are ok together, no one's going to take it that literally, etc.) it still just says Pizza Hut pizzas have cheese on them. So what?

braindrain
Activity Score 240
Copywriter
addyhoch10's picture

i wouldn't compare pepsi using a mouse with this one.
even for some other food brands it may work if it is a funny little cartoon mouse.
this one really gives the impression that they're having a mice and rats problem in their kitchen.

mice eat cheese but they don't care whether it's good fresh cheese or just a mouldy piece on the floor.

addyhoch10
Activity Score 2592
Art Director
sparkplug's picture

Clearly December work. Stop making ads for the jury, please. Put in a line if it needs one. And by the way,
this visual is a done-to-death one.

sparkplug
Activity Score 105
Copywriter
slim's picture

Vermin problem. You people make me laugh.

slim
Activity Score 1047
Copywriter
theassailante's picture

splinter and the ninja turtles will appreciate this.

theassailante
Activity Score 234
Other
ram cobain's picture

think it's a simple observation that was lying for all of us to see and NOBODY saw! rub your eyes, guys!!!

ram cobain
Activity Score 4
Creative Director
addyhoch10's picture

maybe either the idea or the execution aren't just that good if nobody gets it.

addyhoch10
Activity Score 2592
Art Director
chintan ruparel's picture

bad work JWT delhi! just becoz its remotely associated to the product doesn't mean its a good idea.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

drunk dave's picture

All pizzas have cheese. Shit ad. And not clever enough to be for awards, unless they think it is, which means competition won't be stiff this year.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
the_ashlands's picture

exactly

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Tero Ylitalo's picture

What if people were walking thru the mousehole? Would it make a difference?

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
addyhoch10's picture

you mean like 'come in all you vermin people, welcome to our Borrowers's world, check out our tasty pizza?'

addyhoch10
Activity Score 2592
Art Director
slim's picture

What if there is no mousehole? What if the hole is, like, in your brain?

slim
Activity Score 1047
Copywriter
Tero Ylitalo's picture

Slim, poor you.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
ellehcimeo's picture

What if the mousehole was in outer space? Sorry, couldn't resist! :)

ellehcimeo
Activity Score 3376
Art Director
Tero Ylitalo's picture

Okay folks, you mised my point (in other words I wasn't clear enough). What if there were actual people walking thru the hole --> people walk into a mouse hole because there's cheese --> Pizza Hut has a lot of cheese.

A bit too far off? :p

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
ellehcimeo's picture

Okay! That's kind of funny!

ellehcimeo
Activity Score 3376
Art Director
the_ashlands's picture

id say its a bit too far off..neither have i ever seen people stickin their fingers in real mouse holes in an efort to find cheese, nor do i think pizza hut would want to equate their customers with vermin.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

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