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Agency Network: 
Published/Aired: 
June 2014
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Mountain Dew:  Philosophy
Mountain Dew Print Ad -  Philosophy

Description

Print advertisement created by BBDO, New Zealand for Mountain Dew, within the category: Non-Alcoholic Drinks.

Caption

To get to easy you have to go through hard.

Advertising Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Directors: Levi Slavin, Dan Wright
Head of Art: Mike Davison
Art Director: Scott Kelly
Copywriter: Ben Polkinghorne
Group Account Director: Tim Ellis
Account Director: Sophie Martignier
Account Manager: Siva Clement
Planner: Andy McLeish
Photographer: Mark Carter
Retoucher: Lightfarm Studios
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Highest Rated

Jef's picture

cool ad

Jef
Activity Score 176
Art Director
kleenex's picture

nice ad.

kleenex
Activity Score 58721
Web Designer/Developer
Perkptar's picture

Cool message and yes, nice art.

Perkptar
Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.
consumo|sentido

sacrilegend's picture

Really nice line. Feel like I've seen the art before, though.

sacrilegend
Activity Score 3394
Copywriter
Uduakabasi's picture

sweetness!!!

Uduakabasi
Activity Score 106
Art Director at Cosse Limited, Nigeria. |

Uduaq

scamhandler's picture

Hmmm, I saw this in person and the line was not that small. In reality it was a big tribal-tattoo looking thing on the right. Scammy.

scamhandler
Activity Score 84
Art Director at DraftFCB Auckland New Zealand
Ben P's picture

That would have been the billboard version - this is print.

Ben P
Guest's picture

Scamhandler It was actually printed in several formats, this was just one of them as was the version you are referring too!

Guest
Jef's picture

cool ad

Jef
Activity Score 176
Art Director
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