Three Blind Mice

Agency Network: 
October 2018
Mount Sinai: Three Blind Mice


To inform the masses about the Mount Sinai Health Systems position of superiority in many areas of modern healthcare. From our ground-breaking oncology, to one of the highest ranked cardiovascular departments in the country. If you’re choosing a health system, you want the best for you and your loved ones. The voice is summarized in the end statement, ‘Which hospital you choose can make all the difference in the world.’

Print advertisement created by Devito/Verdi, United States for Mount Sinai, within the category: Health.


We Gave Vision To Three Blind Mice. See How They Run.

Researchers at the Icahn School of Medicine at Mount Sinai are the first to regenerate photoreceptors from retinal stem cells. This discovery not only restored vision in mice, but gives future hope to those who are blind. Which hospital you choose can make all the difference in the world.

Advertising Agency: Devito/Verdi, NY, USA
Chief Creative Officer: Sal Devito
Executive Creative Directors: Eric Schutte, Wayne Winfield
Producers: John Doepp, Rodney Pringle
Art Director: Scott Steidl
Copywriter: Alex Avsharian
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