Good Boy

Agency Network: 
October 2018
Mount Sinai: Good Boy


To inform the masses about the Mount Sinai Health Systems position of superiority in many areas of modern healthcare. From our ground-breaking oncology, to one of the highest ranked cardiovascular departments in the country. If you’re choosing a health system, you want the best for you and your loved ones. The voice is summarized in the end statement, ‘Which hospital you choose can make all the difference in the world.’

Print advertisement created by Devito/Verdi, United States for Mount Sinai, within the category: Health.


We Train Immune Systems To React To Cancer Cells. Fetch. Kill. Good Boy.

Our innovative dendritic treatment is training white blood cells to eliminate cancer. They may not be as cute as Dobermans, but they’re just as willing to learn. Which hospital you choose can make all the difference in the world.

Advertising Agency: Devito/Verdi, NY, USA
Chief Creative Officer: Sal Devito
Executive Creative Directors: Eric Schutte, Wayne Winfield
Producers: John Doepp, Rodney Pringle
Art Director: Scott Steidl
Copywriter: Alex Avsharian
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