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Wordnerd's picture

Erm.. huh?

Activity Score 6690
credosian's picture

umm... err... uhhh... nice photography.

what ad? where ad??
which ad??

Activity Score 273
Copywriter at Climb Media |

Be awesome :)

djakuza's picture

nice piece of art ;)
but the idea isn't very clever and doesn't work for me.

Activity Score 517
Art Director
tantrik_indian's picture

If it doesn't communicate, its not good.
~~be cool eh!~~

Activity Score 953
Copywriter |

~~this paranoid survived!~~

Frederico Roberto's picture

C'mon guys...Panadol is the most common Painkiller..........it looks like the biker is in serious pain by now!

Frederico Roberto
Activity Score 221
Executive Creative Director
Wordnerd's picture

If thats the idea its even worse, sorry

Activity Score 6690
markoh's picture

What Honda says? Interesting...

Activity Score 16
picturejockey's picture

Will the panadol fix the pain of the bike too?


Activity Score 658
Creative Director at RK Swamy BBDO |

View Navin Harish's profile on LinkedIn

Ad Junkie At Large's picture

why is there a musical instroment in everyone ad in this campaign but this one. I think is a really poor ad, however i always wanted to drop a motor bike from a great distence, so...props for that

Ad Junkie At Large
Activity Score 554
Art Director
pieter's picture

panadol is headache medicine. a motorbike creates headaches. it works .. just not that well

Activity Score 216
Art Director
Wordnerd's picture

Works for whom? even you can just assume you get the idea right. its totally unclear. and if you don't know the product its even impossible

Activity Score 6690
veroruvioli's picture

Si esa es la idea...tal vez la foto no tendría que ser una foto de estudio. O la moto se le cayó al fotógrafo mientras hacía un aviso de Honda y él tiene que tomar panadol?

Activity Score 82
Maxwedge's picture

Think there are better ways to show headache concepts, maybe they are more effective with TV.
Forced ideas and would be surprised if they actually sell any product.

Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

Lazarus's picture

I believe the photography came first in this case. There's nothing in these that would make me believe a client like GSK would ever get behind in terms of producing it.

Activity Score 1537
Creative Director
Goldencanine's picture

Most people like bikes, music, and wearing clean clothes

Activity Score 64
MCofDK's picture

I guess the drivers pain is over by the look of the bike

Activity Score 2
Client Servicing
panasit's picture

If only the bike can take that pill.

Or may be I should take it after trying to understand this ad... hey, then that means the ad works!

Activity Score 687

--good idea is enemy of great idea

mara's picture

reminds me of a scene from the movie "SAW III". Instead of a wrecked bike, it is a wrecked bicycle. Similar lightings too except this one does not come with a "mini-me SAW doll" from the same scene.

Activity Score 64
Other at Freelancer |


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