Agency Network: 
August 2008
Motocity Imports:  Bike


Print advertisement created by Filadelfia, Brazil for Motocity Imports, within the category: Automotive.


Motocity Imports. Imported bikes with unique new features.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Directors: Daniel Corrêa, Márcio Doti
Copywriter: Dan Zecchinelli
Photographer: stock
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CK TheJunction's picture

Hmmm they could have done better in my opinion..

CK TheJunction
STRTLRS's picture

Care to elaborate on that?

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Opinionist's picture

oh well i can elaborate on that. i have seen this type of ad perhaps 10 times a month. not exaggerating. it always seems that cars and vehicles have to be couple with a white back. but does this have to be that way? no, all people need to do is incorporate a little thing i like to call creativity.

Activity Score 27
SeanMartin's picture

It's certainly not positioning itself very aggressively, is it.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture

You can always do better specially wen is not your work.

Guest commenter
STRTLRS's picture

With such boring visuals, they could have spiced up the copy a bit and make it more interesting. Not jumping out of me seat with these.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

proscriptus's picture

Clean is good, good photography is good, but needing to squint at text isn't. Punch it up and there's something there, though,

Activity Score 114
Copywriter at Redeye Media |


sneakyhands's picture

the other two have engine specs. this one just says high performance engine. i guess it seemed like a good choice at the time.

Activity Score 1857
manugon's picture

Wow, what a bike??? Did the client need to hire an agency for that copy?

Activity Score 142
Roger Daly's picture

Not a bike man are you, Dan.

Roger Daly
Activity Score 355
Guest commenter's picture

call out has been used many times. I like call out ads. My favourite is the frog done by thailand for toy model. But this one really sucks. Not bringing the idea to a higher level, if there's an idea.

Guest commenter
Renan Correa's picture

Too easy idea for me...

Renan Correa
Activity Score 186
Copywriter |


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