Street

Campaign
Agency Network: 
Published/Aired: 
March 2009
Morumbi:  Street

Description

Print advertisement created by Leo Burnett, Brazil for Morumbi, within the category: Retail Services.

Advertising Agency: Leo Burnett Brazil
Art Director: Renato Butori
Copywriter: M‡rio Cintra
Photographer: Miro
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blouriaz's picture

creepy how the man doesn't seem bothered by the fact that he just lost his work documents.
just not real.

blouriaz
Activity Score 10
jdstr8's picture

he's turning away in shock. when the red dress blew up, he saw something that wasn't supposed to be there.

jdstr8
Activity Score 64
student - miami ad school |

-an opinion, assimilated, is one wasted.

Guest's picture

nice innovation

Guest
ginu's picture

I like the way they put the season feeling in the showroom... very nice... fresh i think....

ginu
Activity Score 140
Web Designer/Developer at chennai
cooldepp's picture

none of them have any expressions on theeir faces. they are supposed to be mannequins. :)

cooldepp
Activity Score 314
Copywriter
Notorious's picture

nice and smart ad, winds mostly observed in autumn and winter only, its the only thing in common between those seasons, i love it, and having no expressions on their faces was a smart idea, it kinda takes our attention to the cloths not the models, nice clean work

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

have 2 agree with notorious!

Guest
Blinvers's picture

Very nice idea, but not the execution could be better.

Blinvers
Activity Score 81
Guest's picture

Why an ad and not a real installation at the windows from the shop?

Guest
Guest's picture

it could work as BTL ;)

Guest
TASTELIFEBETTER's picture

This is really kool stuff.......very innovative

TASTELIFEBETTER
Activity Score 120
STUDENT
Guest's picture

Well done on the Art Direction. It is beautifully shot

Guest
Guest's picture

perefito e lindoo

Guest
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