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Cockroaches pretend to be dead

Agency Network: 
Published/Aired: 
December 2011
Mortex Print Ad -  Cockroaches pretend to be dead

Description

Print advertisement created by Feeling, Brazil for Mortex, within the category: House, Garden.

Caption

Cockroaches pretend to be dead. Kill their careers.

Advertising Agency: Feeling Comunicação, Belo Horizonte, Brazil
Creative Directors: Marcos Camargos, Fredh Guedes
Art Director: Diego Guerhardt
Copywriter: Saul Gervásio
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Highest Rated

Hadrons's picture

I like the humor you can find in the pretending to be dead - the Oscar is hilarious. Great idea - and most important it will sell the product and deliver the message.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture

Idea is a little funny. Art direction is too plain.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Nike Diesel's picture

This idea deserves a different visual concept. It's all in the copy ;)
Two thumbs up for idea, but it got killed by the execution.

Nike Diesel
Activity Score 13698
Art Director
ella bergh's picture

dead

ella bergh
Activity Score 112
Creative Director
Hadrons's picture

I like the humor you can find in the pretending to be dead - the Oscar is hilarious. Great idea - and most important it will sell the product and deliver the message.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

whitewhite's picture

Couldn't they have shown only the actor-cockraoch?

whitewhite
Activity Score 251
Copywriter
simonds08's picture

I agree. Or maybe even show him on the silver screen.

simonds08
Activity Score 598
MicheleVirgilio's picture

Great!

MicheleVirgilio
Activity Score 2617
kleenex's picture

Idea good, but could use some improvement.

kleenex
Activity Score 53943
Web Designer/Developer
Milan Solanki's picture

nice idea, poorly executed

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
sintra's picture

looks unfinished.

sintra
Activity Score 699
Administrative
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