Description
Print advertisement created by Feeling, Brazil for Mortex, within the category: House, Garden.
Caption
Cockroaches pretend to be dead. Kill their careers.
Advertising Agency: Feeling Comunicação, Belo Horizonte, Brazil
Creative Directors: Marcos Camargos, Fredh Guedes
Art Director: Diego Guerhardt
Copywriter: Saul Gervásio
Creative Directors: Marcos Camargos, Fredh Guedes
Art Director: Diego Guerhardt
Copywriter: Saul Gervásio
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Dec 19, 2011 - 21:38andylefty
Idea is a little funny. Art direction is too plain.
Graphic Designer at Central Saint Martins College of Art and Design
Dec 19, 2011 - 21:51Nike Diesel
This idea deserves a different visual concept. It's all in the copy ;)
Two thumbs up for idea, but it got killed by the execution.
Art Director
Dec 20, 2011 - 0:20ella bergh
dead
Creative Director
Dec 20, 2011 - 1:29Hadrons
I like the humor you can find in the pretending to be dead - the Oscar is hilarious. Great idea - and most important it will sell the product and deliver the message.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Dec 20, 2011 - 3:24whitewhite
Couldn't they have shown only the actor-cockraoch?
Copywriter
Dec 20, 2011 - 17:21kleenex
Idea good, but could use some improvement.
Web Designer/Developer
Dec 21, 2011 - 7:41Milan Solanki
nice idea, poorly executed
Copywriter at Purple Phase Communications
Dec 27, 2011 - 4:31sintra
looks unfinished.
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